Fabian D. S. sent us this screenshot from a men’s health email he gets:
Along the bottom it reads: “Get the sex you deserve.”
The phrase could be read: “Get the SEX you deserve.” That is, get sex. Or it could be read: “Get THE SEX you deserve.” That is, get awesome mindblowing sex. The context reveals that it’s the latter meaning and I’ve seen this sentiment (but not the former) in material aimed at women, too. I wonder when, in American history, we decided we were entitled to awesome sex. I can’t imagine that pioneer husbands and wives, after spending all day trying to not to die (whether it be that day or that winter), and laying lying on a straw mattress next to their six children in their freezing/sweaty one-room home, felt pouty if their sex wasn’t mindblowing. The entitlement to great sex, then, must have come later (at least to the regular folk). I would bet it had something to do with capitalism and the commodification of pleasure, generally, and sex, specifically. After all, how do you get the sex you deserve? Well, you buy the right products: whether that be, for example, diet- and exercise-related products, cosmetic surgery, or sex toys. Ariel Levy said it very well (watch the 2nd video down here especially starting at 1:22… but all the clips are great).
Comments 12
Rachel — January 8, 2009
It's really interesting to me that although the first paragraph (to me) implies that the reader wants to learn how to increase women's pleasure during sex, the tagline seems to be saying that the end goal is still to improve the man's experience. Is there an assumption that you "deserve" sex with someone "receptive," or that women's sexual pleasure is just a factor in men's? I'm not sure what the advertisers think defines "the sex you deserve."
yikes — January 8, 2009
"I can’t imagine that pioneer husbands and wives, after spending all day trying to not to die (whether it be that day or that winter), and laying on a straw mattress next to their six children in their freezing/sweaty one-room home, felt pouty if their sex wasn’t mindblowing."
Then you don't have much imagination, if you aren't capable of entertaining the notion that pioneers might not find mindblowing sex a really nice release after fighting off bears and locusts and every other task that went along with surviving. Have you ever read any books by Laura Ingalls Wilder? I'm not implying that there is any explicit content there, but for Ma and Pa to work together so well and get through so many hardships, I'll bet they managed to get in a satisfying roll in the hay--and they certainly were entitled to it.
They just didn't talk about it.
mordicai — January 8, 2009
I'm with yikes-- there is plenty of reason to think that pioneers (or WHOEVER) wanted good sex. People in the past were still PEOPLE-- it is wrong to spin them into cotton candy dreams. Heck, plenty of mythologies & religions talk about it. Now, the idea that WOMEN might get good sex historically is a little more outre. Sadly.
Gomi — January 8, 2009
I think it's less about the commodification of sex, and more about a society that expects free time and pleasure, as well as work. "Deserving" great sex is like "deserving" a good meal, or "deserving" a good book/TV show/game/etc. The pioneers, while they may have wanted great sex, as others have pointed out, may not have felt they "deserved" it, because they didn't have that assumption of free time.
SarahMC — January 8, 2009
"women’s sexual pleasure is just a factor in men’s"
Ding ding ding!
tom a — January 11, 2009
Have you ever seen the PBS special "Frontier House." One of the women in the series also had the same notion... that her and her husband in a beautiful setting would sneak off now and again for a secret tryst. Needless to say, it didn't happen. At all. You know how some women are too tired and stressed for sex? Well it turns out that on the frontier is was the same. Only multiplied by 10.
Bill Adams — January 11, 2009
If those pioneers were truly "laying" next to each other, instead of lying next to each other, maybe they _are_ having great, if not quite idiomatic, sex.
SMSgt Mac — January 11, 2009
RE: Then you don’t have much imagination, if you aren’t capable of entertaining the notion that pioneers might not find mindblowing sex a really nice release after fighting off bears and locusts and every other task that went along with surviving.
That's a very 'Modern' POV. Our host is correct. If you have ever been in a situation where just staying alive is the dominant pursuit, then you would have an idea. While I believe all people are the same in that they are all capable of dreaming and aspiring to greater enjoyment in life, only the Moderns have time for such navel gazing. Ever hear of Mazlow's Hierarchy?
Carly — January 11, 2009
@ Bill Adams: Thanks for a good laugh! I'm glad someone else here caught that.
SMSgt Mac — January 11, 2009
It occured to me that I need to clarify on my 'host is correct' statement. Our host is correct that our frontier forebears didn't typically have time or energy for 'great' sex. I would however take that bet on the the idea that the entitlement to same was due to "capitalism and the commodification of pleasure, generally, and sex, specifically".
Lisa Wade, PhD — January 18, 2009
Bill Adams,
Ha! You got me! I even had that on my list to tell the frosh next semester! :)
Crafferty6 — May 9, 2012
i want to have sex all day all nignt