In our post devoted to vintage douche ads, we present a number of examples of such ads that warn women that if they do not take steps to control their smelly, disturbing girly parts, they risk permanently alienating their male partners. Such ads encourage women to feel shame and anxiety about their bodies, which require constant vigilance or they become offensive to men.
Jeff S., Saed A., and Yvette send in a Indian commercial for Clean and Dry Intimate Wash that includes the same theme. The commercial starts out with a despondent-looking woman who cannot get her male companion’s attention. But a quick shower is just the trick; Clean and Dry apparently lightens as it deodorizes, with the word “fairness” appearing as the darkish smudge on the cartoon image magically disappears. According to the product description,
To be used while showering, its special pH-balanced formula cleans and protects the affected area, and even makes the skin fairer. Life for women will now be fresher, cleaner, fairer!
And presto! She’s confident, sassy, and suddenly has her boyfriend’s full attention; all is right with the world:
[youtube]https://www.youtube.com/watch?v=8phEyKrxBZM[/youtube]
Via Jezebel.
Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.
Comments 20
Rishi (Ricky) Sharp — April 17, 2012
So that's what Obama means when he talks about "fairness". I always thought the guy was a douche, but not quite so literally.
Alexodell85 — April 17, 2012
Apparently being thin, fair-skinned, and having a gorgeous face doesn't cut it anymore. Now we've gotta have glowing white vaginas to get our boyfriends to pay attention to us.
ctl — April 17, 2012
Those pink, ruffled cushions were chosen for a reason eh. As I watched, I thought the ad was going to be she pours cream into her husband's dark coffee or something cheeky like that. But no, that would still be wrong, because cafe au lait is still not searingly pigmentless.
Cdorris — April 17, 2012
Makes me wonder.... Did he clean his parts?
Guest — April 17, 2012
the "affected area"
Xiao Mao — April 18, 2012
I'd have loved for the comersh to end with her leaving his pathetic, abusive ass.
blacknwhitesalright — April 21, 2012
Was it naive of me to think, as a transgender person, that SocImages was above using language like "lady parts"? Shouldn't you folks, of all people, know that genitals do not have genders?
Village Idiot — April 22, 2012
"Clean" might garner his attention, but "Dry" puts them both back at square-one as far as gettin' some lovin' goes. Fail.
Umar_pk7 — July 26, 2012
i want to purchase clean and dry intimate wash plz send me procedure how purchase it
melanie90 — July 27, 2012
Cry all you want, but if it smells bad, men won't go near it.