Bo Novak snapped this photograph of a Bosch ad in a storefront in Bath, U.K. “125 years of evolution,” but apparently men still haven’t figured out how to use the washing machine.
See also Laundry: Women Have Always Done It. At our Pinterest page, you can browse all of our examples of gendered housework and childcare.
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.
Comments 48
Anonymous — January 19, 2012
On the evolutionary aspects of laundry: I'm glad to see that Satoshi Kanazawa is still finding an outlet for his scholarly work, but it needs more racism.
Umlud — January 19, 2012
So... is the 1886 model one of Bosch's as well? And did nothing happen
between 1886 and the 1950s? And why have the women become progressively taller
(I mean the 1886 woman only comes up to the 2011 woman's waist!).
Katy — January 19, 2012
not only that, but I dress up in heals and a skirt when doing laundry.
Whitney Mollenhauer — January 19, 2012
And apparently women still wear dresses or skirts to do laundry.
Whitney Mollenhauer — January 19, 2012
Oh no! Someone beat me to the same snarky comment!
Blix — January 19, 2012
Or children. Or nonwhites. Or. Or. Or. What about the fact that this ad campaign is ridiculous in the first place?
Anonymous — January 19, 2012
On a less than intellectual note, not a very smart decision to have an ad praising the development of washing machines when all the machines in the lineup look identical.
Brian Richardson — January 19, 2012
Wait a minute, women do laundry? What fantasy world is this? And how do I get there?
Anonymous — January 19, 2012
I'd prefer to do laundry the 1886 way -- that's obviously a maid, and I'd choose that over having to do it myself, no matter how modern the machine, thanks.
FrozenFlame22 — January 19, 2012
It's also interesting that the images get taller as they get more modern. Another example of the taller = better height bias.
captain crab — January 19, 2012
I do my own laundry because I haven't found a woman who can do my laundry the way I want.
Andreaj — January 19, 2012
I'm not sure of the point. What does the 2011 model (the machine, not the human) do that the earlier models don't? (Except the hand wringer on the left). I am waiting for a machine that can find stray socks, and can also sort, fold, and put away each load. Otherwise, these machines all just swish and rinse.
Tboneynot — January 19, 2012
Forget the laundry, look how much taller women have evolved over the past 125 years.
Ricky — January 19, 2012
So it took 125 years for women to learn to use a laundry basket?
Hunter — January 19, 2012
Like others here, I'm amazed how little the design of washing machines have changed over the past hundred years, as well as the construction of white domestic femininity. I am also amazed at the fact that in 1980, my grandmother was still using a washing machine design manufactured almost a hundred years earlier.
Sarah — January 20, 2012
You've come a long way, baby.
Frances Mello — January 20, 2012
and women have learned to wear less comfortable shoes
g bake — January 20, 2012
now go make me a sandwich
Dara Grey — January 20, 2012
I love the line in the Clorox commerical "your grandmother did laundry...you mother did laundry...and also a few men..." almost had me doing a spit-take. These creative folks need a copy editor!
Guest — January 20, 2012
I saw a Tide commercial yesterday with a man in it (a father at home with a young girl).
Allison — January 21, 2012
I like how the modern woman is in "career woman" clothes. Now you can do all the housework AND work full time!
Gidi — January 23, 2012
Actually, the person in the 2011 picture is a man. It's a pity that you are too narrow minded to see that.
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