I recently heard that Marlboros were originally marketed to women. Amy L. sent in these examples from the 1950s (found here). She writes:
Notice how “in one picture the baby actually asks mom to have a cigarette instead of scolding him. It plays up the women-as-hysterical stereotype and also shows changing expectations about good motherhood.”
NEW! Vintage Ads featured this 1957 ad suggesting that a Zippo Slim-Lighter is the perfect gift for a modern mother:
Comments 29
Vintage Marlboro ads targeted at moms — September 18, 2008
[...] Marlboros for Mommies [...]
Joss — September 18, 2008
Today's moms perfer Montclair menthol 100s.
They're safer for baby's lungs.
filthyrichmond.blogspot.com
furiousBlog - in my diatribe » Blog Archive » one thing that was missing from the list — September 18, 2008
[...] Marlboros for Mommies [...]
meneame.net — September 18, 2008
Malboro para mamas...
Curiosa publicidad de Malboro en los 50's dirigido a las madres....
Juanhokuten — September 18, 2008
Well, I don't think so, how is possible that a baby had been used to this kind of porpaganda?
Nebrija — September 18, 2008
¿¿ Malboro ?? ¿Ni siquiera sabes escribir algo que copias directamente?
your daily dose of entirely inappropriate. « urbanwanderlust: roving observations of a city girl. — September 18, 2008
[...] daily dose of entirely inappropriate. This makes me think of [...]
Ту-ту-ту! — September 18, 2008
Реклама Marlboro в 1950 г....
В наше время сигареты “Мальборо” позиционируются как сигареты для сильных, активных мужчин. Бигборды со скачущими на быстрых лошад....
Penny — September 18, 2008
Well I've never smoked in my life, but these ads are making me think I'm missing some crucial tool in the mommy kit.... was I supposed to be smoking instead of sucking on Starbucks drinks all day long? Why didn't I get that memo? ;)
The Good Old Days : thelabcoatguy — September 18, 2008
[...] See for yourself here. [...]
Classic Marlboro adverts « Avoiding Panic Attacks — September 18, 2008
[...] (via contexts) [...]
Vintage Marlboro ads targeted at moms : Dragonfly Networks — September 18, 2008
[...] I had no idea that Marlboros were originally marketed to women, but it appears so. From the Sociological Images blog: “Notice how in one picture the baby actually asks mom to have a cigarette instead of scolding him. It plays up the women-as-hysterical stereotype and also shows changing expectations about good motherhood..” Who knew that the Marlboro Man had a thing for MILKCs (Mothers I’d Like to Kill with Cancer)? Marlboros for Mommies [...]
Steph — September 19, 2008
We found the "Before you scold me" one in a book of ads from the 1950's and immediately put it on a shirt for our infant daughter. When we were in public, I would watch people read the text and then look confused.
» Propaganda You Could Believe In - Dissociated Press — September 19, 2008
[...] In a pretty hip move, the American Legion has put a bunch of scans of vintage posters on line. I think that poster at left should be put back into production to get people to carpool a little. Just replace “Hitler” with “Halliburton”, and it’s good to go. There are literally hundreds of them, including gems like Housewives! SAVE WASTE FATS FOR EXPLOSIVES! Take them to your meat dealer. Or this one, showing three fists holding wrenches and guns to the sky and thanking God for being on our side. Grow Your Own BE SURE! has obvious Photoshop potential , as does this one, which is one finger away from being hilarious. On that note, save yourself the trouble; FreakingNews.com has a bunch here, and there was already a worth1000 contest. A little unrelated, but amusing: Marlboros for Mommies. [...]
Marlboro para as mães | Dinamite Pangaláctica — September 19, 2008
[...] como fumantes passivos, inalando todo esse veneno. Mas é a mais pura verdade. Li recentemente no Sociological Images, que originalmente os cigarros da Marlboro eram voltados para o mercado [...]
Advertising and Society Assignment « Principles of Advertising — September 19, 2008
[...] have been evident at that time. If you’d like to address this issue, you can look at either Marlboro ads targeting mothers in the ’50s or this Folgers ad from about the same [...]
Forget the Marlboro Man, it’s the Marlboro Mom! » Teeny Manolo — September 25, 2008
[...] Ads from the 50’s, as seen here [...]
Sociological Images » SAMPLE ASSIGNMENTS — September 28, 2008
[...] not have been evident at that time. If you’d like to address this issue, you can look at either Marlboro ads targeting mothers in the ’50s or this Folgers ad from about the same time. addthis_url = [...]
unsharpmasked » » Monday Illustrations: Current events to optical illusions — October 13, 2008
[...] the Supreme Court considers tobacco company advertising practices, Contexts.org posts some vintage Marlboro ads targeted at moms. [...]
GenuineNerd — February 8, 2009
I have seen these early Marlboro "baby" ads a long time ago, and actually laughed. I often wondered if the babies in these early ads grew up to become "Marlboro Men". And the Marlboro presented in these ads was the first incarnation of the popular cigarette, as a regular-sized non-filter. The familiar filter-tipped Marlboro in the familiar red-and-white pack did not appear until the mid-1950's, which, I believe, replaced the original non-filter Marlboro.
Emergent Culture - News Literacy: Antidote to the Mainstream Media Poison — February 25, 2009
[...] MARLBOROS FOR MOMMIES…I recently heard that Marlboros were originally marketed to women. Amy L. sent in these examples from the 1950s (found here). She writes: Notice how “in one picture the baby actually asks mom to have a cigarette instead of scolding him. It plays up the women-as-hysterical stereotype and also shows changing expectations about good motherhood.” [...]
Clint Martin’s Blog » You Want Bacon On Your Veggie Burger? — March 22, 2009
[...] drank alcohol talk about all the dangerous chemicals in processed foods. Really? Is that an organic Virginia Slim? Is that free-range tequila? Southern California represented the epitome of hypocritical diet [...]
Sociological Images » Rich Moms are Bad Moms: Vogue Italia’s “Vagaries of Fashion” — June 20, 2009
[...] the kids is problematic (and remember, we used to give kids alcoholic drinks and Marlboros were marketed to moms). And many people don’t believe that children need to be tended to every time they cry or [...]
eayz.net — June 24, 2009
Popkultur-Funfact der Woche #2...
Marlboro-Zigaretten, heutzutage ja das Sinnbild der verqualmten Männlichkeit, wurden nicht immer mit rauchenden Cowboys, die in der Prärie Wildpferde bändigen, beworben. Zwischen 1924 und dem zweiten Weltkrieg wurden Marlboros, damals noch als Marl...
CTИЛЯГA — July 21, 2009
За статью благодарю, все по делу, достаточно много кто это уже применяет
Максим — July 28, 2009
Большое спасибо вам. Ваш блог это отличный повод найти интересных и начитанных людей, способных к конструктивным обсуждениям и критике. :)
Mommy Could You Smoke Before You Yell | The Confused Homemaker — August 6, 2009
[...] yes, before the Marlboro Man these were marketed toward women, moms specifically. Bring on the babies. var linkwithin_site_id = 31113; (function () { var elem = [...]
cheap bras — January 29, 2012
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Spack — January 1, 2023
I'm not sure, but I think that's my friend Boxy as a baby.