Tom Megginson blogged about a billboard advertising Gaylea spreadable butter that made fun of brutality… affixed to the back of a women’s shelter in Ottawa:
See also our post featuring dueling advertising and public service announcements.
—————————
Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.
Comments 4
Alanna — June 5, 2010
Yep, I noticed that earlier this week. I was not impressed. I pass by that very same billboard almost every day.
I had no idea it was a women's shelter, though.
Goodness gracious.
AR — June 5, 2010
Ahh, poor ad placement. By far the best example I know of is this one, but that can defend itself by being generated automatically by ad software. Billboard require much more human involvement with their placement, so this calls to question whether it was deliberate or just unfortunate.
Nish — June 5, 2010
My understanding is that a domestic violence shelters should be unrecognizable.