These four commercials for FTD Florists appear to be for (white) couples who hate each other, and for good reason. I would argue that they traffic in unappealing gender stereotypes, but it’s much worse than that. They suggest that people, in general, are just stupid and unlikeable. I truly don’t know what marketers are thinking when they portray their own consumers in such a light. Happy Valentine’s Day everyone.
Via Copyranter.Lisa Wade, PhD is a professor at Occidental College. She is the author of American Hookup, a book about college sexual culture, and a textbook about gender. You can follow her on Twitter, Facebook, and Instagram.