SocImages News:
A proud father shared with us a letter written by his daughter, 7 year old Charlotte, to the LEGO company. She asked for for more female minifigs and more adventure for girls. We put the letter out on social media this week and it’s been re-tweeted over 1,000 times and shared over 3,000 times on Facebook. This is how social media can be used to put pressure on companies to change. Huzzah!
Well done Charlotte and big thanks to Dad!
Reader’s Picks of the Month:
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- Creative resistance to sexually objectifying advertising (2,800 shares)
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- Pssssst. Martin Luther King, Jr. was a sociology major.
Social Media:
This is your monthly reminder that SocImages is on Twitter, Facebook,Tumblr, Google+, and Pinterest. I’m on Facebook and most of the team is on Twitter: @lisawade, @gwensharpnv, @familyunequal, and @jaylivingston.
In other news…
Stay warm New Orleans! I’m arriving on Monday and I expect you to be hospitable!
If you’re in the city, I’d love to get together! I’ll be there through Mardi Gras. Send an email to socimages@thesocietypages.org and I’ll be in touch!
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.
Comments 153
Anna — February 1, 2014
Ha ha. Someone has clearly never spent time around 7 year old children. I narily believe for one second that this letter came out of the little 7 year old's girl own thoughts and initiative. Her way of conceptualizing and articulating these ideas were clearly planted in her by adults. Cue the people jumping in to claim they had exactly the same thoughts at that age. I don't believe you either. This is not how cognition works at that age. If you want to address how gender differences in toys affect girls, there are a lot of genuine ways to do that without resorting to disingeniously sentimental stuff like this. And please, enough with sociologists being oblivious to child development.
Girl, 7, writes strongly worded letter to Lego complaining about lack of … – Daily Mail | Online Kids Depot — February 2, 2014
[…] Benjamin’s father submitted an image of the photo to Sociological Images, which reposted it on Twitter and […]
Girl, 7, writes strongly worded letter to Lego complaining about lack of … – Daily Mail | Baby skincare mart — February 2, 2014
[…] Benjamin’s father submitted an image of the photo to Sociological Images, which reposted it on Twitter and […]
Girl, 7, writes strongly worded letter to Lego complaining about lack of … – Daily Mail | Baby Supply Mart — February 2, 2014
[…] Benjamin’s father submitted an image of the photo to Sociological Images, which reposted it on Twitter and […]
Girl, 7, writes strongly worded letter to Lego complaining about lack of … – Daily Mail | Baby Stuff Market — February 2, 2014
[…] Benjamin’s father submitted an image of the photo to Sociological Images, which reposted it on Twitter and […]
Girl, 7, writes strongly worded letter to Lego complaining about lack of … – Daily Mail | Child care trade — February 2, 2014
[…] Benjamin’s father submitted an image of the photo to Sociological Images, which reposted it on Twitter and […]
Girl, 7, writes strongly worded letter to Lego complaining about lack of … – Daily Mail | Discount Kid Toys — February 2, 2014
[…] Benjamin’s father submitted an image of the photo to Sociological Images, which reposted it on Twitter and […]
Girl, 7, writes strongly worded letter to Lego complaining about lack of … – Daily Mail | Kids Clothing Mart — February 2, 2014
[…] Benjamin’s father submitted an image of the photo to Sociological Images, which reposted it on Twitter and […]
Bea Houseoffashion — February 2, 2014
Anyone skeptical about this letter has not spent time with the new generation. They are intelligent kids.
Girl, 7, writes strongly worded letter to Lego complaining about lack of … – Daily Mail | Kids Apparel Mart — February 2, 2014
[…] Benjamin’s father submitted an image of the photo to Sociological Images, which reposted it on Twitter and […]
Girl, 7, writes strongly worded letter to Lego complaining about lack of … – Daily Mail | Baby kids depot — February 2, 2014
[…] Benjamin’s father submitted an image of the photo to Sociological Images, which reposted it on Twitter and […]
Gerson — February 3, 2014
I'm puzzled about the whole thing?
A girl didn't like the pink LEGO because it's being portrait as too pinky and too girly, then isn't it obviously just to buy the traditional LEGO involve with car, planes and machines etc etc?
The whole intentions of playing with LEGO is about building stuff easily regardless of child's gender. The whole reason of making LEGO targeting specifically at young girl is most probably because they (LEGO) may have marketing feedback that their traditional LEGO are predominately build by boys and hence they want to increase their market shares i.e more business by making LEGO specifically to attract young girls to build stuff.
Seriously they already have it. You just have to chose the one they want. In fact if the girl didn't like it then why the parents buy them at the first place?
I'm puzzled!
7-year-old writes Lego about lack of toys for girls – New York Daily News | Best Kids Fashion. — February 3, 2014
[…] dad sent an image of her note to Sociological Images - who did not disclose where the family was from – and it soon went […]
7-year-old brilliantly blasts Lego for gender stereotyping | Funri — February 3, 2014
[…] Charlotte likes Legos, but she doesn’t like how they represent her gender. Her dad recently shared this letter she penned to the toy […]
Siebenjährige schreibt Brandbrief an Lego | Populär-Wissenschaftliche Monatsblätter — February 4, 2014
[…] In dem Brief beklagt Charlotte eine grundlegende Ungerechtigkeit bei Lego-Figuren: „Ich mag es nicht, dass es mehr Lego-Jungs gibt und quick keine Lego-Mädchen“, schreibt sie. Außerdem prangert sie die veralteten Geschlechterrollen in der Lego-Welt an: „Heute bin ich durch ein Geschäft gegangen und habe Legos in zwei Abteilungen gesehen: die Mädchen in einer pinkfarbenen und die Jungs in einer blauen. Die Mädchen sind nur zu Hause gesessen, an basement Strand und zum Einkaufen gegangen und hatten keinen Job. Die Jungs haben Abenteuer erlebt, gearbeitet und sind sogar mit Haien geschwommen.“ Charlottes Anklage schließt mit einer klaren Aufforderung: „Ich möchte, dass ihr mehr Lego-Mädchen macht und sie auf Abenteuer gehen und Spaß haben lasst, okay?“ […]
surepeter — February 4, 2014
Imagine a boy would write a letter to Mattel, that he wants more masculine and boy oriented Barbie dolls - everyone would laugh their asses off and he would be marked as gay. Thats what we call equal rights for everyone... All i see are girls/women who want more for themself and less for boys/men.
Amy — February 4, 2014
All the rebloggers are idiots who don't bother to factcheck. LEGO Friends, the current girls themed LEGO world, has girls working in science labs, flying airplanes, learning karate, or work in animal shelters.
Yes there are sets where the girls hang out on the beach, but you can get the other stuff for your daughter if you bothered to check.
7-Year-Old-Girl Challenges Lego On Testosterone Heavy Character Options | PopWrapped — February 4, 2014
[…] girl noticed that there is something lacking. 7 year old Charlotte Benjamin decided to send Lego a letter explaining the need for more girl Lego […]
WEIS Radio | The Voice of Cherokee County | Local & Area News, Sports, & Weather » Little Girl’s Critique of Lego Goes Viral — February 4, 2014
[…] TheSocietyPages.org posted a photo of the letter, which was written by 7-year-old Charlotte Benjamin and submitted to the publication by her parents. In the hand-written message, Charlotte expresses her disappointment that Lego does not have many products that target girls. […]
La lettera della bambina delusa da Lego che diventa virale - Giornalettismo — February 5, 2014
[…] media , dopo essere stata condivisa una moltitudine di volte dagli utenti. Inizialmente è stato The SocietyPages.org a portare all’attenzione lo scritto della bambina di 7 anni Charlotte Benjamin. Nella lettera […]
Hey Lego, say ‘yes’ to that female-scientist minifig set | 新闻摘录 — February 5, 2014
[…] week, a letter from 7-year-old Charlotte Benjamin addressed to the Lego company garnered a lot of attention and became a social-media sensation. So, what did Charlotte have to say […]
Hey Lego, say ‘yes’ to that female-scientist minifig set | MyFamilyWay.com — February 5, 2014
[…] week, a letter from 7-year-old Charlotte Benjamin addressed to the Lego company garnered a lot of attention and became a social-media sensation. So, what did Charlotte have to say […]
This and that | Ripple's Web » Hey Lego, say ‘yes’ to that female-scientist minifig set — February 5, 2014
[…] week, a letter from 7-year-old Charlotte Benjamin addressed to the Lego company garnered a lot of attention and became a social-media sensation. So, what did Charlotte have to say […]
Hey Lego, say 'yes' to that female-scientist minifig set | Tech Camp — February 5, 2014
[…] week, a letter from 7-year-old Charlotte Benjamin addressed to the Lego company garnered a lot of attention and became a social-media sensation. So, what did Charlotte have to say […]
List Mama » Hey Lego, say ‘yes’ to that female-scientist minifig set — February 5, 2014
[…] week, a letter from 7-year-old Charlotte Benjamin addressed to the Lego company garnered a lot of attention and became a social-media sensation. So, what did Charlotte have to say […]
Hey Lego, say ‘yes’ to that female-scientist minifig set – CNET | Baby Supply Mart — February 5, 2014
[…] week, a letter from 7-year-old Charlotte Benjamin addressed to the Lego company garnered a lot of attention and became a social-media sensation. So, what did Charlotte have to say […]
Hey Lego, say ‘yes’ to that female-scientist minifig set – CNET | Kids Apparel Mart — February 5, 2014
[…] week, a letter from 7-year-old Charlotte Benjamin addressed to the Lego company garnered a lot of attention and became a social-media sensation. So, what did Charlotte have to say […]
Hey Lego, say ‘yes’ to that female-scientist minifig set – CNET | Child care trade — February 5, 2014
[…] week, a letter from 7-year-old Charlotte Benjamin addressed to the Lego company garnered a lot of attention and became a social-media sensation. So, what did Charlotte have to say […]
Hey Lego, say ‘yes’ to that female-scientist minifig set – CNET | Kids Clothing Mart — February 5, 2014
[…] week, a letter from 7-year-old Charlotte Benjamin addressed to the Lego company garnered a lot of attention and became a social-media sensation. So, what did Charlotte have to say […]
Hey Lego, say ‘yes’ to that female-scientist minifig set – CNET | Baby Stuff Market — February 5, 2014
[…] week, a letter from 7-year-old Charlotte Benjamin addressed to the Lego company garnered a lot of attention and became a social-media sensation. So, what did Charlotte have to say […]
Hey Lego, say ‘yes’ to that female-scientist minifig set – CNET | Nice Baby Toys — February 5, 2014
[…] week, a letter from 7-year-old Charlotte Benjamin addressed to the Lego company garnered a lot of attention and became a social-media sensation. So, what did Charlotte have to say […]
Hey Lego, say ‘yes’ to that female-scientist minifig set – CNET | Online Kids Depot — February 5, 2014
[…] week, a letter from 7-year-old Charlotte Benjamin addressed to the Lego company garnered a lot of attention and became a social-media sensation. So, what did Charlotte have to say […]
Hey Lego, say ‘yes’ to that female-scientist minifig set – CNET | Kids Products Mart — February 5, 2014
[…] week, a letter from 7-year-old Charlotte Benjamin addressed to the Lego company garnered a lot of attention and became a social-media sensation. So, what did Charlotte have to say […]
Hey Lego, say ‘yes’ to that female-scientist minifig set | www.boycheap.com — February 5, 2014
[…] week, a letter from 7-year-old Charlotte Benjamin addressed to the Lego company garnered a lot of attention and became a social-media sensation. So, what did Charlotte have to say […]
Hey Lego, say ‘yes’ to that female-scientist minifig set | Teach Electronics — February 5, 2014
[…] week, a letter from 7-year-old Charlotte Benjamin addressed to the Lego company garnered a lot of attention and became a social-media sensation. So, what did Charlotte have to say […]
Lego Dikritik Bocah Berusia Tujuh Tahun | Boomee — February 6, 2014
[…] kopi surat Charlotte dikirimkan dengan bangga oleh ayahnya kepada Sociological Images. Setelah difoto dan diunggah di akun Twitter @SocImages, tulisan Charlotte langsung tersebar viral […]
Twitter Wars, Neues in der Wikipedia und ein Webcomic – der Linkspam — February 9, 2014
[…] Socialogcal Images, veröffentlichte noch einmal ihren Januar Favoriten, den Brief eines 7 jährigen Mädchens, dass LEGO um mehr weibliche Figuren, vor allem mehr Abenteurerinnen, bittet. […]
LEGO und Gender – A Neverending Story | madamebooks — February 9, 2014
[…] ein Garant für weltweite Aufmerksamkeit und daher zusätzlich vom Vater abfotografiert und bei Sociological Images hochgeladen, damit er seine Wirkung auch ja nicht verfehlt. Wortlaut ist in etwa, dass ein sieben […]
Read The Strongly Worded Letter a 7 Year Old Girl Sent To Lego About Sexism | Duckin Awesome! — February 11, 2014
[…] Source: Sociological Images […]
7-year-old brilliantly blasts Lego for gender stereotyping | 22 Words — February 17, 2014
[…] Charlotte likes Legos, but she doesn’t like how they represent her gender. Her dad recently shared this letter she penned to the toy […]
Lego Builds an Empire, Brick by Brick | Bamboo Innovator — February 18, 2014
[…] schemes for baking and kitchen sets, as one example. Last month, the Sociological Images blog published a letter from a 7-year-old girl who complained that there were “barely any Lego girls” and all they did […]
checkmate — February 19, 2014
http://staedter-forum.de/index.php?s=0ceadf72a33965d3a8eb31181fdd5a854604f525
7-year-old Speaks Her Mind About Gender Stereotyping In Her Powerful Letter To LEGO | Sizzurp — March 10, 2014
[…] Charlotte is only 7 years old but she already notices signs of gender stereotyping and inequality in our society. Admirably, she didnt hesitate to speak her mind to LEGO about their troublesome representation of girls and boys. Charlottes dad shared her heartbreaking and empowering letter that could truly make a difference. (Source: thesocietypages) […]
Hey Lego, say 'yes!' to that female-scientist minifig set - Talk Tech — March 21, 2014
[…] week, a letter from 7-year-old Charlotte Benjamin addressed to the Lego company garnered a lot of attention and became a social-media sensation. So, what did Charlotte have to say […]
Hey Lego, say 'yes' to that female-scientist minifig set - Talk Tech — March 21, 2014
[…] week, a letter from 7-year-old Charlotte Benjamin addressed to the Lego company garnered a lot of attention and became a social-media sensation. So, what did Charlotte have to say […]
‘The Lego Movie’ made a Legomaniac out of me | Quick Pulse — May 15, 2014
[…] Lego, I hope you’re listening to that 7-year-old who’d like to see more Lego girls. She’s right. Girls like to go on adventures and have fun, too. I’m sure Wildstyle […]
KMBH 88FM | Lego Releases Female Scientists Set; May Appease 7-Year-Old Critic — August 3, 2014
[…] satisfy some of the demands set forth earlier this year by Charlotte Benjamin, a 7-year-old who wrote a scathing letter to the company accusing its female characters of being […]
Lego Releases Female Scientists Set; May Appease 7-Year-Old Critic | EikAwaz.com — August 3, 2014
[…] satisfy some of the demands set forth earlier this year by Charlotte Benjamin, a 7-year-old who wrote a scathing letter to the company accusing its female characters of being […]
Lego Releases Female Scientists Set; May Appease 7-Year-Old Critic | News all the time — August 3, 2014
[…] satisfy some of the demands set forth earlier this year by Charlotte Benjamin, a 7-year-old who wrote a scathing letter to the company accusing its female characters of being […]
Lego Creates Female Scientist Set Months After 7-Year-Old Girl Called Their Female Toys “Boring” | SaltyPepper — August 3, 2014
[…] thesocietypages.org […]
Lego Creates Female Scientist Set Months After 7-Year-Old Girl Called Their Female Toys "Boring" | Sharing Interesting Stuff, Updates News & Free Tips — August 3, 2014
[…] The new Lego kit comes a few months after 7-year-old Charlotte Benjamin chastised the company in a handwritten letter for their lack of smart female […]
Lego Releases Female Scientists Set; May Appease 7-Year-Old Critic | Health Treatment — August 3, 2014
[…] satisfy some of the demands set forth earlier this year by Charlotte Benjamin, a 7-year-old who wrote a scathing letter to the company accusing its female characters of being […]
Everyone Is Awesome: In Defense of LEGO | bryan stratton dot com — August 3, 2014
[…] who only like to shop and groom animals. It really kicked into high gear earlier this year when a 7-year old girl’s letter to LEGO lit up social media and spawned a “LEGO is sexist” meme that will not die. And […]
Lego Creates Female Scientist Set Months After 7-Year-Old Girl Called Their … – BuzzFeed | Online Kids Depot — August 3, 2014
[…] The new Lego kit comes a few months after 7-year-old Charlotte Benjamin chastised the company in a handwritten letter for their lack of smart female […]
Lego Creates Female Scientist Set Months After 7-Year-Old Girl Called Their … – BuzzFeed | Kids Apparel Mart — August 3, 2014
[…] The new Lego kit comes a few months after 7-year-old Charlotte Benjamin chastised the company in a handwritten letter for their lack of smart female […]
Lego Releases Female Scientists Set; May Appease 7-Year-Old Critic – NPR (blog) | Kids Clothing Mart — August 3, 2014
[…] satisfy some of the demands set forth earlier this year by Charlotte Benjamin, a 7-year-old who wrote a scathing letter to the company accusing its female characters of being […]
Lego Releases Female Scientists Set; May Appease 7-Year-Old Critic | my blog — August 3, 2014
[…] satisfy some of the demands set forth earlier this year by Charlotte Benjamin, a 7-year-old who wrote a scathing letter to the company accusing its female characters of being […]
Lego Releases Female Scientists Set; May Appease 7-Year-Old Critic – NPR (blog) | — August 3, 2014
[…] satisfy some of the demands set forth earlier this year by Charlotte Benjamin, a 7-year-old who wrote a scathing letter to the company accusing its female characters of being […]
Lego Releases Female Scientists Set; May Appease 7-Year-Old Critic – NPR (blog) | Discount Kid Toys — August 3, 2014
[…] satisfy some of the demands set forth earlier this year by Charlotte Benjamin, a 7-year-old who wrote a scathing letter to the company accusing its female characters of being […]
Lego Releases Female Scientists Set; May Appease 7-Year-Old Critic – NPR (blog) | Kids Products Mart — August 4, 2014
[…] satisfy some of the demands set forth earlier this year by Charlotte Benjamin, a 7-year-old who wrote a scathing letter to the company accusing its female characters of being […]
Lego Releases Female Scientists Set; May Appease 7-Year-Old Critic – NPR (blog) | Baby Supply Mart — August 4, 2014
[…] satisfy some of the demands set forth earlier this year by Charlotte Benjamin, a 7-year-old who wrote a scathing letter to the company accusing its female characters of being […]
Lego Releases Female Scientists Set; May Appease 7-Year-Old Critic – NPR (blog) | Baby kids depot — August 4, 2014
[…] satisfy some of the demands set forth earlier this year by Charlotte Benjamin, a 7-year-old who wrote a scathing letter to the company accusing its female characters of being […]
Lego Releases Female Scientists Set; May Appease 7-Year-Old Critic – NPR (blog) | Online Kids Depot — August 4, 2014
[…] satisfy some of the demands set forth earlier this year by Charlotte Benjamin, a 7-year-old who wrote a scathing letter to the company accusing its female characters of being […]
Lego Releases Female Scientists Set; May Appease 7-Year-Old Critic – NPR (blog) | Kids Apparel Mart — August 4, 2014
[…] satisfy some of the demands set forth earlier this year by Charlotte Benjamin, a 7-year-old who wrote a scathing letter to the company accusing its female characters of being […]
Lego Releases Female Scientists Set; May Appease 7-Year-Old Critic – NPR (blog) | Baby Stuff Market — August 4, 2014
[…] satisfy some of the demands set forth earlier this year by Charlotte Benjamin, a 7-year-old who wrote a scathing letter to the company accusing its female characters of being […]
Lego Releases Female Scientists Set; May Appease 7-Year-Old Critic – NPR (blog) | Best Babytoy Store — August 4, 2014
[…] satisfy some of the demands set forth earlier this year by Charlotte Benjamin, a 7-year-old who wrote a scathing letter to the company accusing its female characters of being […]
Lego Releases Female Scientists Set; May Appease 7-Year-Old Critic #Lego #FemaleToyFigures | iTruckTV — August 4, 2014
[…] satisfy some of the demands set forth earlier this year by Charlotte Benjamin, a 7-year-old who wrote a scathing letter to the company accusing its female characters of being boring. ...(read […]
LamAquatique — August 4, 2014
Transcript :
1-25-14
Dear Lego company :
My name is Charlotte I am 7 years old and I love legos but I don't like that there are more lego boy people and barely any lego girls. today I went to a store and saw legos in two sections The pink (girls) and the blue (boys). All the girls did was sit at home, go to the bead, and shop, and they had no jobs but the boys went on adventures, worked, saved people, and had jobs, even swam with sharks.. I want you to make more lego girl people and let them go on adventures and have fun ok !?!
Thank you.
from Charlotte.
Charlotte benjamin
b103.9 - Lego Creates Female Scientist Set Months After 7-Year-Old Girl Called Their Female Toys — August 4, 2014
[…] new Lego kit comes a few months after 7-year-old Charlotte Benjamin chastised the company in a handwritten letter for their lack of smart female […]
Lego Releases Female Scientists Set; May Appease 7-Year-Old Critic – NPR (blog) | Newborn Child Care — August 4, 2014
[…] satisfy some of the demands set forth earlier this year by Charlotte Benjamin, a 7-year-old who wrote a scathing letter to the company accusing its female characters of being […]
Lego Releases Female Scientists Set; May Appease 7-Year-Old Critic – NPR (blog) | Top kids apparel — August 4, 2014
[…] satisfy some of the demands set forth earlier this year by Charlotte Benjamin, a 7-year-old who wrote a scathing letter to the company accusing its female characters of being […]
El — August 4, 2014
I'm not understanding what the problem with the letter is. Why is everyone surprised that the child writes so 'well'? If the parents wished to instill any values in the kid, they'd properly have gone over her letter writing. If my children wanted to write a letter to a company, you'd better believe that I'd be teaching them how to use punctuation and grammar. I doubt that any letter FULLY written by a child would be taken very seriously - as it probably wouldn't make much sense.
Female Scientist LEGOs Created Due to Fan Demand | The Today Online — August 4, 2014
[…] set also comes in the wake of the highly-publicized letter written to the toy company by 7-year-old Charlotte Benjamin, who was distressed at the lack of […]
Lego Responds To Sexism Critiques With Female Scientists Set — August 5, 2014
[…] The release comes months after a 7-year-old girl wrote Lego a letter complaining that all the girl Legos did was just "sit at home, go to the beach and shop" and had no jobs, while the boys "went on adventures, worked, saved people, and had jobs, even swam with sharks." (Via The Society Pages) […]
Lego Releases Female Scientists Set, May Appease 7-Year-Old Critic – NPR (blog) | — August 5, 2014
[…] satisfy some of the demands set forth earlier this year by Charlotte Benjamin, a 7-year-old who wrote a scathing letter to the company accusing its female characters of being […]
Lego Releases Female Scientists Set, May Appease 7-Year-Old Critic – NPR (blog) | Discount Kid Toys — August 5, 2014
[…] satisfy some of the demands set forth earlier this year by Charlotte Benjamin, a 7-year-old who wrote a scathing letter to the company accusing its female characters of being […]
Lego Releases Female Scientists Set, May Appease 7-Year-Old Critic – NPR (blog) | Best Babytoy Store — August 5, 2014
[…] satisfy some of the demands set forth earlier this year by Charlotte Benjamin, a 7-year-old who wrote a scathing letter to the company accusing its female characters of being […]
Lego Releases Female Scientists Set, May Appease 7-Year-Old Critic – NPR (blog) | Baby kids depot — August 5, 2014
[…] satisfy some of the demands set forth earlier this year by Charlotte Benjamin, a 7-year-old who wrote a scathing letter to the company accusing its female characters of being […]
Lego Releases Female Scientists Set, May Appease 7-Year-Old Critic – NPR (blog) | Baby Supply Mart — August 5, 2014
[…] satisfy some of the demands set forth earlier this year by Charlotte Benjamin, a 7-year-old who wrote a scathing letter to the company accusing its female characters of being […]
Lego Releases Female Scientists Set, May Appease 7-Year-Old Critic – NPR (blog) | Kids Products Mart — August 5, 2014
[…] satisfy some of the demands set forth earlier this year by Charlotte Benjamin, a 7-year-old who wrote a scathing letter to the company accusing its female characters of being […]
Lego Releases Female Scientists Set, May Appease 7-Year-Old Critic – NPR (blog) | Top kids apparel — August 5, 2014
[…] satisfy some of the demands set forth earlier this year by Charlotte Benjamin, a 7-year-old who wrote a scathing letter to the company accusing its female characters of being […]
Lego Releases Female Scientists Set, May Appease 7-Year-Old Critic – NPR (blog) | Online Kids Depot — August 5, 2014
[…] satisfy some of the demands set forth earlier this year by Charlotte Benjamin, a 7-year-old who wrote a scathing letter to the company accusing its female characters of being […]
Ladrillos rosas, ladrillos azules :: Noticias España — August 5, 2014
[…] empezó con una carta enviada a la compañía por una niña de siete años el pasado mes de febrero. Charlotte Benjamin se quejaba de que “hay muchos chicos […]
Kid Complains, LEGO Listens & Creates Bestselling Set | Michela Stribling — August 5, 2014
[…] between. One perceptive seven-year-old girl even called LEGO out for making female characters who “sit at home, go to the beach and shop.” This young lady implored LEGO to create sets designed to empower girls to go on adventures. Her […]
Ladrillos rosas, ladrillos azules — August 5, 2014
[…] empezó con una carta enviada a la compañía por una niña de siete años el pasado mes de febrero. Charlotte Benjamin se quejaba de que “hay muchos chicos […]
Lego Releases Female Scientists Set, May Appease 7-Year-Old Critic – NPR (blog) | Kids Clothing Mart — August 5, 2014
[…] satisfy some of the demands set forth earlier this year by Charlotte Benjamin, a 7-year-old who wrote a scathing letter to the company accusing its female characters of being […]
A Little Girl Asks For ‘More Lego Girl People And Let Them Go On Adventures’. Lego’s Response Is AWESOME! | ViralSpell — August 5, 2014
[…] the story. Back in January, seven-year-old Charlotte Benjamin wrote a letter to Lego (published on Sociological Images), in which she let the toy company know how she felt about the representation of female characters […]
Paridad en el planeta Lego | Esta boca es mía — August 5, 2014
[…] empezó con una carta enviada a la compañía por una niña de siete años el pasado mes de febrero. Charlotte Benjamin se quejaba de que “hay muchos chicos […]
Lego responds to sexism critiques with female scientists set – Atlanta Journal Constitution | Top kids apparel — August 5, 2014
[…] The release comes months after a 7-year-old girl wrote Lego a letter complaining that all the girl Legos did was just ”sit at home, go to the beach and shop” and had no jobs, while the boys ”went on adventures, worked, saved people, and had jobs, even swam with sharks.” (Via The Society Pages) […]
Lego responds to sexism critiques with female scientists set – Atlanta Journal Constitution | Online Kids Depot — August 5, 2014
[…] The release comes months after a 7-year-old girl wrote Lego a letter complaining that all the girl Legos did was just ”sit at home, go to the beach and shop” and had no jobs, while the boys ”went on adventures, worked, saved people, and had jobs, even swam with sharks.” (Via The Society Pages) […]
Lego Releases Female Scientists Set, May Appease 7-Year-Old Critic – NPR (blog) | Kids Apparel Mart — August 5, 2014
[…] satisfy some of the demands set forth earlier this year by Charlotte Benjamin, a 7-year-old who wrote a scathing letter to the company accusing its female characters of being […]
Lego responds to sexism critiques with female scientists set – Atlanta Journal Constitution | Kids Apparel Mart — August 5, 2014
[…] The release comes months after a 7-year-old girl wrote Lego a letter complaining that all the girl Legos did was just ”sit at home, go to the beach and shop” and had no jobs, while the boys ”went on adventures, worked, saved people, and had jobs, even swam with sharks.” (Via The Society Pages) […]
Lego responds to sexism critiques with female scientists set – Atlanta Journal Constitution | Kids Clothing Mart — August 5, 2014
[…] The release comes months after a 7-year-old girl wrote Lego a letter complaining that all the girl Legos did was just ”sit at home, go to the beach and shop” and had no jobs, while the boys ”went on adventures, worked, saved people, and had jobs, even swam with sharks.” (Via The Society Pages) […]
Lego responds to sexism critiques with female scientists set – Atlanta Journal Constitution | — August 5, 2014
[…] The release comes months after a 7-year-old girl wrote Lego a letter complaining that all the girl Legos did was just ”sit at home, go to the beach and shop” and had no jobs, while the boys “went on adventures, worked, saved people, and had jobs, even swam with sharks.” (Via The Society Pages) […]
Lego responds to sexism critiques with female scientists set – Atlanta Journal Constitution | Discount Kid Toys — August 5, 2014
[…] The release comes months after a 7-year-old girl wrote Lego a letter complaining that all the girl Legos did was just ”sit at home, go to the beach and shop” and had no jobs, while the boys ”went on adventures, worked, saved people, and had jobs, even swam with sharks.” (Via The Society Pages) […]
Lego responds to sexism critiques with female scientists set – Atlanta Journal Constitution | Baby Stuff Market — August 5, 2014
[…] The release comes months after a 7-year-old girl wrote Lego a letter complaining that all the girl Legos did was just ”sit at home, go to the beach and shop” and had no jobs, while the boys ”went on adventures, worked, saved people, and had jobs, even swam with sharks.” (Via The Society Pages) […]
Lego responds to sexism critiques with female scientists set – Atlanta Journal Constitution | Best Babytoy Store — August 5, 2014
[…] The release comes months after a 7-year-old girl wrote Lego a letter complaining that all the girl Legos did was just ”sit at home, go to the beach and shop” and had no jobs, while the boys ”went on adventures, worked, saved people, and had jobs, even swam with sharks.” (Via The Society Pages) […]
Lego responds to sexism critiques with female scientists set – Atlanta Journal Constitution | Baby Supply Mart — August 5, 2014
[…] The release comes months after a 7-year-old girl wrote Lego a letter complaining that all the girl Legos did was just ”sit at home, go to the beach and shop” and had no jobs, while the boys ”went on adventures, worked, saved people, and had jobs, even swam with sharks.” (Via The Society Pages) […]
Lego responds to sexism critiques with female scientists set – Atlanta Journal Constitution | Baby kids depot — August 5, 2014
[…] The release comes months after a 7-year-old girl wrote Lego a letter complaining that all the girl Legos did was just ”sit at home, go to the beach and shop” and had no jobs, while the boys “went on adventures, worked, saved people, and had jobs, even swam with sharks.” (Via The Society Pages) […]
Lego responds to sexism critiques with female scientists set – Atlanta Journal Constitution | Kids Products Mart — August 5, 2014
[…] The release comes months after a 7-year-old girl wrote Lego a letter complaining that all the girl Legos did was just ”sit at home, go to the beach and shop” and had no jobs, while the boys “went on adventures, worked, saved people, and had jobs, even swam with sharks.” (Via The Society Pages) […]
レゴは、7才の女の子が彼らの雌のおもちゃを「退屈である」と言った数ヵ月後に配置される女性科学者をつくります | 珍しい生き物特集(๑≧౪≦) — August 5, 2014
[…] 3.新しいレゴ・キットは、7才のシャーロット・ベンジャミンの数ヶ月後に来ます責められます高性能な雌のおもちゃの彼らの不足のための手書きの手紙の同社。 […]
Lego Launches New Set of Figurines, Pleasing One Little Girl | Stetaria — August 6, 2014
[…] Earlier this year, self-proclaimed Lego fan Charlotte Benjamin was dismayed when she realized that there were no female versions of the iconic yellow Lego figures. She refused to rely on the specially-made “girl sets” of the Lego toys which were closer in concept to Polly Pocket dolls. Instead of crying about her issue to her parents, she wrote the Lego Company a letter about her complaints. […]
レゴは、7才の女の子が彼らの雌のおもちゃを「退屈である」と言った数ヵ月後に配置される女性科学者をつくります | 生き物・動物大好き！ — August 6, 2014
[…] 3.新しいレゴ・キットは、7才のシャーロット・ベンジャミンの数ヶ月後に来ます責められます高性能な雌のおもちゃの彼らの不足のための手書きの手紙の同社。 […]
Lego Releases Female Scientists Set | thekirkshow — August 6, 2014
[…] satisfy some of the demands set forth earlier this year by Charlotte Benjamin, a 7-year-old who wrote a scathing letter to the company accusing its female characters of being […]
Charlotte Benjamin Pide A Lego Que Lanza Kit Con Chicas Cientificas | ViralTotal.com — August 6, 2014
[…] Fuente The Society Pages […]
I Lego ima svoje znanstvenice — August 6, 2014
[…] je početkom ove godine sedmogodišnja Charlotte otišla u Lego dućan sa svojim ocem, primijetila je kako ima više muških nego ženskih Lego […]
Une épok formidable » Alter Lego — August 8, 2014
[…] des gens et nagent même avec les requins ». En voilà un réquisitoire ! Postée sur le site The Society Pages par le père de Charlotte, la lettre a fait le buzz dans notre époque si formidable. Si bien que […]
Beschwerdebrief von 7-Jähriger: LEGO Group veröffentlicht Reihe mit Wissenschaftlerinnen - MIFUS Blog — August 19, 2014
[…] Februar 2014 ging der Brief des 7-jährigen Mädchens Charlotte Benjamin um die Welt: Via Twitter und Facebook wurde ihre Beschwerde über die ungleiche […]
Lego Creates Female Scientist Set Months After 7-Year-Old Girl Called Their Female Toys “Boring” | Feminist Studio — August 19, 2014
[…] new Lego kit comes a few months after 7-year-old Charlotte Benjamin chastised the company in a handwritten letter for their lack of smart female […]
Short-lived science line from Lego for girls - Virmmac | Virtual IR, Marketing, Media and Administration Center — August 22, 2014
[…] introduction done news, generally given a vigour a association faced this year when a little girl’s letter went viral — she had begged Lego to furnish some-more picturesque sets for girls that gave them […]
Companies Release STEM Products for Girls - BYOU Magazine — September 4, 2014
[…] to the change in these t-shirts, Lego recently released a set of female STEM Legos in response to a letter from 7-year-old Charlotte Benjamin. Charlotte informed the company that the boy Legos did tons of […]
An open plea to LEGO – one girl’s effort to change the world | Market Street Talent — September 11, 2014
[…] light of the recent the release of the all-female scientists LEGO play set, this young girl’s heartfelt observation that girls aren’t represented equally on the toy shelf is both heartwarming and eye-opening, and […]
Hey Lego, Bring Back the Women Scientists! — September 12, 2014
[…] girls like 7-year-old Charlotte Benjamin, who wrote to Lego earlier this year asking for more empowered women characters—”[Lego's girl characters] sit […]
Little Girl’s Scathing Yet Adorable Critique of Lego Goes Viral | — October 13, 2014
[…] TheSocietyPages.org posted a photo of the letter, which was written by 7-year-old Charlotte Benjamin and submitted to the publication by her parents. In the hand-written message, Charlotte expresses her disappointment that Lego does not have many products that target girls. Continue Reading… […]
Lego’s Fantastic Instructions For Parents In 1973 | STT Satya Giri Bukit Jangkrik — November 23, 2014
[…] it’s move to gender its toys, creating “girl’s Lego” and producing, in the words of one seven year old, female characters that “sit at home, go to the beach, and shop,” while the boy characters […]
LEGO og Charlotte og hinar stelpurnar | *knúz* — November 24, 2014
[…] fara á ströndina og versla. Eða sá er skilningur hinnar 7-ára gömlu Charlotte Benjamin, sem skrifaði fyrirtækinu bréf út af þessu núna í upphafi árs og bað um fleiri LEGO-stelpur með meira spennandi líf en […]
Connie Jones — December 4, 2014
am i the only one who doesnt think this is advanced for a seven year old? the handwriting looks like a toddler only just learning to write.
Union Made Creative Inspires Girls for Lego - AgencySpy — December 5, 2014
[…] kind of tipping point came early this year when a letter from a 7-year-old girl went viral and put renewed pressure on Lego to better serve its female fans. The company showed […]
Juguetes no sexistas en Navidad | Con los Peques — December 8, 2014
[…] pueden comportar igual ni les pueden gustar las mismas cosas, han surgido algunas niñas airadas. Niñas que escriben airadas cartas, por ejemplo, a Lego; niñas que se rebelan contra los pasillos rosas de las jugueterías, niñas […]
Lego Creates Female Scientist Set Months After 7-Year-Old Girl Called Their Female Toys “Boring” - Online Course Marketplace and Review — March 10, 2015
[…] The new Lego kit comes a few months after 7-year-old Charlotte Benjamin chastised the company in a handwritten letter for their lack of smart female […]
Lego’s Fantastic Instructions For Parents In 1973www.hunanek.com | www.hunanek.com — April 23, 2015
[…] for its move to gender its toys, creating “girl’s Lego” and producing, in the words of one seven year old, female characters that “sit at home, go to the beach, and shop,” while the boy characters […]
Lego’s Fantastic Instructions For Parents In 1973 | Kelly Close Creative — June 6, 2015
[…] for its move to gender its toys, creating “girl’s Lego” and producing, in the words of one seven year old, female characters that “sit at home, go to the beach, and shop,” while the boy characters […]
Lego’s Fantastic Instructions For Parents In 1973 | thespottydogg.com — June 13, 2015
[…] for its move to gender its toys, creating “girl’s Lego” and producing, in the words of one seven year old, female characters that “sit at home, go to the beach, and shop,” while the boy characters […]
Lego Creates Female Scientist Set Months After 7-Year-Old Girl Called Their Female Toys “Boring” — Client Reviews TV — November 28, 2015
[…] The new Lego kit comes a few months after 7-year-old Charlotte Benjamin chastised the company in a handwritten letter for their lack of smart female […]
LEGO Commercial Inspires Girls to #KeepBuilding | Richmondmom.com — January 11, 2016
[…] 2014, 7 year old Charlotte wrote a letter to LEGO complaining about how there were no strong female characters in their […]
Inspirerende brieven van kinderen aan bedrijven | Adzuna blog — August 10, 2016
[…] This Month in SocImages (January 2014) […]
Legokomplektid, mis ei süvenda soostereotüüpe - Mutukamoos — November 5, 2016
[…] aastad tagasi kirjutas 7-aastane tüdruk Charlotte Lego firmale kirja: “Mulle meeldivad Legod, aga mulle ei meeldi, et seal on rohkem Lego poisifiguure ja tüdrukute […]
LEGO’s battle of the genders — April 26, 2019
[…] Source: thesocietypages.org […]
LEGO - A Timeline & Case Study of Gender Neutral Toys • New Dawn Kids — December 26, 2019
[…] Viral Letter to LEGO from a little girl .ugb-cbae4b5 .ugb-blockquote__quote{width:70px !important;height:70px !important} […]