In the 3-minute video below, sociologist Jennifer Lee explains her research on “stereotype promise,” the idea that being viewed through the lens of a positive stereotype can act as a performance booster and enhance outcome. You can imagine how it might be applied to African Americans and certain sports like track or basketball, or how it might facilitate men’s acquisition of math ability.
Lee’s research is on Asian Americans and academic performance. Asians, she explains, are stereotyped as “smart, high achieving, and disciplined” and this might help explain why they are so academically successful.
It can also, however, have harmful effects. She discusses the way that some young Asian Americans will say that an A- counts as an “Asian fail,” an example of how much pressure stereotype promise can bring. She also notes that Asian Americans are often disadvantaged in college admissions because of an assumption that a school can have “too many” Asians and, accordingly, accept only students with the most extraordinary academic credentials.Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.