Vogue’s photo-shoot titled “Storm Troopers: Celebrating Hurricane Sandy First Responders” features various images of models with workers of different organizations who combated the damage of Hurricane Sandy. Vogue praises the attributes of these workers in the caption: “when Hurricane Sandy hit, the city’s bravest and brightest punched back.”
Although the title and caption suggest that the photos are meant celebrate the hard work of the men and women who responded to the hurricane, they also serve as a foil against which the models stand out. In other words, this photo spread is at least as concerned with celebrating a look and lifestyle associated with money and beauty, as it is with celebrating the working class. This is obvious for at least two reasons.
First – the weaker argument — the majority of the workers are dressed in baggy, loosely fitting uniforms; they are not wearing the make-up or striking the poses so cherished by magazines like Vogue. The models, in literal contrast, embody high fashion. Their expressionless faces and leisurely poses are the province of the elite.
The next image is particularly striking in this regard. The glamorous model not only contrasts with the gritty workers, she is elevated above them; the eye is drawn to her ephemeral presence, not to the men and women below. Their presence serves to make her allure all the more impressive.So, the class contrast elevates the models, figuratively and sometimes literally in these images. We see race contrast used to do the same thing when Black men and women are used as props in fashion shoots as well as East Indian and Asian people.
Second – the stronger argument – if Vogue wanted to celebrate the men and women in working class occupations that helped after Hurricane Sandy, they could have left the models out altogether. As it is, the implication is that the workers aren’t valuable in themselves, they’re only valuable as a setting for high fashion.
The photo shoot, then, instead of honoring the workers, affirms the class hierarchy in which they are embedded. The photographs fall in line with the magazine’s message – a celebration of an elite lifestyle – one that is well out of the reach of blue collar men and women.
Eliza Connors is a first year student at Occidental College. She hopes to pursue a degree in sociology.
Comments 17
MissD — April 29, 2013
vogue is clearly reaching for ideas. This seems like a bizarre idea from Next Top Model or something.
and not relevant, but why is that last dress slightly creased looking? Is that a style now?. All the photoshop on the model, and they couldn't fix the dress?
Larry Charles Wilson — April 29, 2013
Isn't Vogue a fashion magazine?
Gman E. Willikers — April 29, 2013
"...expressionless faces and leisurely poses are the province of the elite." So, the message to the blue collar workers in what appears to be a refinery affecting expressionless faces and leisurely poses in what appears to be a refinery must be that we are all elite?
am abend 29.04.2013 | martina's blackandwhiteandcolours — April 29, 2013
[...] http://thesocietypages.org/socimages/2013/04/29/hurricane-sandy-and-high-fashion-a-portrayal-of-clas... [...]
Lunad — April 29, 2013
Also, the more "working class" the profession, the less casual the outfit. Military (who, even if paid like working class have the prestige of heroes of the nation): casual outfits. Police: day dresses. Maintenance workers: evening dress. It's almost as if they were embarrassed to denigrate the military and police too much with the contrast.
deb werrlein — April 29, 2013
i find these images bizarre and offensive for the reasons you say. they are pictures of models with workers scattered throughout like furniture.
Von — April 29, 2013
Totally bizarre concept -0 out of 10 Vogue!
Andrew — April 30, 2013
If I had just seen these Annie Liebovitz photos out of context, I would've been dead certain that they were shot as a parody of the Vogue fashion spread, maybe for a Fashion edition of The Onion. I'm still not convinced that they aren't.
One typical challenge of a fashion shoot is to create a visual theme that makes the audacity of the models and outfits flow naturally with the rest of the frame. Here, Liebovitz (a genius whose aesthetic tastes can be as campy as Liberace's) exposes - perhaps deliberately - the utter ridiculousness of glamour. The models could not possibly look more silly or out-of-place, their dresses more irrelevant, the contrast between their characters and real people doing their jobs more jarring. And it takes some serious composition to get that effect; the models are each spotlit and static elements surrounded by dynamic activity. If you erased them from the frame, you'd have some very good portraits of real people in the workplace.
If we were looking at the work of a rookie who somehow got a job at Vogue, I'd be willing to believe that the irony and discomfort in these shots was the accidental by-product of a bad idea. But we are talking about the work of the most powerful woman in the history of the photographic medium (shame on the blogger for not even mentioning her name), the creator of some of pop culture's most iconic images; if anyone has the authority to get a subversive comment on the inanity and irrelevance of high fashion through the filters of Vogue, i's her. Let's not forget, when you put these photos into a magazine full of icy models in haute couture, it's the non-models that really stand out to the viewer. And the contrast makes them look all the more heroic.
Kali — April 30, 2013
Objectification looks weird when there are men in the picture posed as objects, especially men we treat like heroes.
Bananadrama — October 14, 2013
This would have been such a good piece with just the first responders in the photos...maybe some good closeups mixed in.
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