In this short video, Mitchell Moffit and Gregory Brown of AsapSCIENCE discuss the neurological processes behind porn addiction. High levels of porn consumption, they argue, can create a feedback loop that molds sexual desires and behaviors.

Looking at porn, then, doesn’t just reflect a person’s existing desires and preferences; it’s a mechanism for creating new ones or channeling them in particular directions. This is the problem critics such as Cindy Gallop see with the narrow, unrealistic (and often violently misogynistic) set of messages about sexuality that porn offers us.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.