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Emile Durkheim, founding father of sociology and author of The Elementary Forms of Religious Life, would love  the Macy’s Thanksgiving Day Parade. Consider this excerpt from a British observer, Jonathan Raban, who watched the parade twenty years ago from a window on Central Park West. The parade, he said, was…

…the secular, American descendant of the European Catholic Easter procession in which all the icons and saints’ bones are removed from the churches and carried ceremonially around the town. The baseball hero, the gaseous, rubbery Mickey Mouse, the Mayflower pilgrims were the totems and treasure relics of a culture, as the New Orleans jazz and Sousa marches were its solemn music.

Had a serious-minded Martian been standing at the window, he would have learned a good deal by studying the parade’s idyllic version of American history. [guns, refugees, rebels]… The imaginative life of children was honored to a degree unknown on Mars — which was, perhaps, why matters of fact and matters of fiction were so confusingly jumbled up here, with Santa Claus and George Washington and Superman and Abraham Lincoln all stirred into the same pot.

He would be struck by the extraordinarily mythopoeic character of life in this strange country. People made myths and lived by them with an ease and fertility that would have been the envy of any tribe of Pacific islanders. Sometimes there were big myths that took possession of the whole society, sometimes little ones, casually manufactured, then trusted absolutely.

In my class, when we read about religion, Durkheim mostly, I have students write a paper about a secular ritual. One goal of the assignment is to get them to see that, from a functional perspective, a ritual is a way to generate and distribute the energy for binding the members of a society together.  It doesn’t really matter whether the ritual is officially secular or religious. In fact, if you’re a complete stranger to the culture, you probably couldn’t tell the difference.

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No student has ever chosen the Macy’s parade. I wonder why not. Raban, who is from England, not Mars, senses the religious aura of the parade with its many gods. Had there been a Macy’s in ancient Greece, the parade would no doubt have had balloon representations of Demeter (god of the harvest), Poseidon (god of the sea), Aphrodite (god of beauty), Hermes (god of silk scarves), and of course in the U.S., Hebe (goddess of youth). And all the rest. We’re not Athenians. Instead, we throng the streets for icons like Snoopy and Spiderman, Pikachu, Bullwinkle, and Spongebob, but the idea is the same. They are our totems, our gods.

I imagine Durkheim on Central Park West, watching the children and grown-ups that have come together here to look up to these huge embodiments of our cultural ideals. Durkheim feels a frisson, a shiver of recognition. What better way to symbolize the idea about the binding power of ritual social energy?

Durkheim smiles.

Cross-posted at Montclair SocioBlog. Photographs by Kay West.

Jay Livingston is the chair of the Sociology Department at Montclair State University. You can follow him at Montclair SocioBlog or on Twitter.