We’ve posted in the past about awkward or puzzling attempts by companies to recognize Black History Month. The L.A. Clippers let underprivileged kids attend a game for free, though technically in the wrong month. The NBC cafeteria offered fried chicken and collard greens, as did a grocery store. Or maybe you prefer to celebrate Black History Month by buying hair straightener. And sometimes companies just sort of say they’re celebrating Black History Month, but without any specifics.

Emma A. sent in our newest example. Chad Ochocinco, of the New England Patriots, tweeted this pic of Black History Month being celebrated…with a sale on Kool-Aid: