Cross-posted in Portuguese at Conhecimento Prudente.
A lot of readers were taken with the new parody video, “Fotoshop by Adobé,” that has been making it’s way around the internet. Created by filmmaker Jesse Rosten, the video parodies beauty product commercials that play on and encourage insecurities while promising women magical transformations that will allow them to attain entirely unrealistic beauty standards overnight due to ground-breaking science-y sounding ingredients and processes (“pro-pixel intensifying fauxtanical hydro-jargon microbead extract”). Enjoy!
Thanks to Jessica B., Kate A., Rex S., Emma M.H., Jessica W., finefin, Bernardo, Robin D., Priyanka Mathew (who posts at Culture+Marketing+Politics), runbotrun, Dmitriy T.M., Lots of Models, Tom Megginson, and my colleague Pete La Chapelle for sending it in!
Comments 15
BIPA — January 13, 2012
Very good! Though I don't think the Photoshopped images of women make then look like they "exercise and eat healthy" at all. (What does that look like anyway?) They have alien body structures and bizarre anatomies, which are hardly the result of a "healthful lifestyle."
Anonymous — January 13, 2012
Nice. That's the most honest commercial I've ever.... oh wait, it's a parody. Nevermind.
Anonymous — January 13, 2012
Huh. It's made by a dude.
Blix — January 13, 2012
Ha-I just saw this yesterday!
e h — January 13, 2012
I really really REALLY wanted to celebrate this when my friends all brought it to my attention, but then I watched it for the third time and realized that all of the women in the fake commercial are white, skinny, have clear skin, etc. Since I had identified them as the women who are supposed to be un-Photoshopped, the lack of reality was disappointing.
David Klayer — March 27, 2022
I really like photoshop. If I were you, I would think of the idea of using Photoshop to create pixel art images like the Pixelart123 collection. It will be very effective.
Snaptube — November 29, 2023
"Fotoshop by Adobé" is a satirical video that parodies beauty product advertisements. Created by filmmaker Jesse Rosten, the video humorously comments on society's perception of beauty and the unrealistic standards often promoted by the beauty industry. Descargar Snaptube
The video presents a fictional beauty product called "Fotoshop" (a play on Adobe Photoshop), suggesting that users can achieve flawless beauty through the application of this software. It cleverly combines elements of humor with a critique of the widespread use of photo editing tools to alter and enhance images in the media.
The parody emphasizes the potential dangers of relying on digitally manipulated images as a standard of beauty, highlighting the discrepancy between the idealized images presented in advertisements and the reality of natural human appearance.
"Fotoshop by Adobé" gained popularity for its creative and thought-provoking approach to addressing issues related to body image and beauty standards perpetuated by the media. The video serves as a commentary on the influence of digital manipulation on our perceptions of beauty and the importance of embracing natural diversity.