This is one of our favorite Christmas-themed posts from the archive. We hope you don’t mind the re-post!
Stressing remarkable differences between the two, Rachel and Lucy sent in the music videos for the original Mariah Carey version of “All I Want for Christmas is You” (1994) and the re-make (2011). They suggested that the comparison reveals two trends: the rising emphasis placed on consumption and the new hyper-sexualization. I figured, “yeah, I’ll bet they’re onto something there.” And boy were they.
The first video involves Mariah mostly bounding around in the snow in a snow suit. Often acting pretty darn goofy, with dogs and Santa.
She spends part of the video inside with kids, a Christmas tree, presents, and more animals. She’s usually wearing a sweater.
She spends less than (I’m guessing) 10 seconds of the video in a sexy Mrs. Claus outfit and, when she’s wearing it, it looks like she’s got long johns on her legs.
The new video, featuring Justin Bieber, is wildly different. Instead of a snowy field or an intimate home, the video takes place in a shopping mall. It centrally features a Nintendo product.
Likewise, instead of bounding around in the snow like a goof, she spends the entire video up against a wall in super high heels and the sexy Mrs. Claus outfit (except this one doesn’t have sleeves or a midriff).
At one point she runs her hand down her body, touching her breast and moving down to her crotch; at another she just leans against the wall with her back to us and swings her butt back and forth.
So there’s one data point, for what it’s worth, but in line with emerging research on and plenty of anecdotal evidence of the “pornification” of American culture.
“All I Want for Christmas is You” (1994):
“All I Want for Christmas is You” (2011):
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.
Comments 70
Bud — January 4, 2012
The pornofication of American culture eh? While I do agree and think it's a HUGE problem, while you may be wont to blame capitalism, might the moral relativism of liberal intellectuals and the liberals who write shows and run Hollywood and the music industry have something to do with it? Hmm?
Aerochick42 — January 4, 2012
this really isn't surprising. i've noticed that since her divorce back in the mid-90s, she has become increasingly more sexual in her persona and this is very evident in her music videos. compare "someday" from her debut album and "honey" which i think is from '97 or '98. i would have to agree that she's more hyper-sexualized than ever. maybe that stems from anxiety about being an aging pop diva, trying to compete with younger starlets, or maybe it's not even her choice and it's being engineered by a team of publicists and agents. but it is very noticeable over the course of her career.
Ariel — January 4, 2012
The thing that gets me is, since Justin Bieber is in the song that means it's marketed to young girls. You'd think there be less sexualization in the new version than the old version.
Jennifer — January 4, 2012
What I'm noticing in addition to the pornier new video is that this is another example of a young male teen idol getting sexual attention from an older female (recently posted about with Bieber and Jaden Smith). If this was a young female starlet (under 18) and, say, Adam Levine, how would we feel about it?
Blix — January 4, 2012
It's just sad. Totally not just her, of course, but everyone. It's a vicious cycle of the media pushing the limit and the people getting used to it. It's hard to go the other direction (but we should!).
hopeless shade — January 4, 2012
Is it just the screen-cap quality or is she also, uh...paler?
Anonymous — January 4, 2012
No, it is the screen cap quality. Watch the video.
Mae Spires — January 4, 2012
I can't get over how they seem to have completely overlooked the blatant irony of the song being all about *not* wanting material things for Christmas, but rather a cherished loved one, while the video is deeply focused on consumer goods. Justin Bieber sings, "I won't ask for much this Christmas -- I won't even ask for snow. [...] I won't make a list and send it to the North Pole." Right afterward, his eyes are like saucers looking at a stack of Nintendo DS's, and he nonchalantly throws several in the cart.
Not exactly hard to see the ridiculous irony in that one.
Amy Gleason Austin — January 4, 2012
What I think is most creepy is that Justin Bieber was born the year the first video was made, and that she is old enough to be his mother, but they're singing to each other about wanting each other. Eeewww...
Ben Kahlil Hassenger — January 4, 2012
While I don't disagree with your "pornification" statement as a whole, it might be worth noting that Mariah had made some statements concerning how she wanted her music and image to be sexier, but while she was married to Tommy Mottola (when the original video came out) she was restricted from doing so. From the Butterfly album on (the first album to be released after their divorce), the videos and image was much more "pornified".
That being said, this is still pretty weird.
Paul John Kostrzewa — January 4, 2012
I just wanted to clarify that Mariah Carey actually co-wrote the song and is the original performer. She's not performing a cover of it as the first sentence implies.
eduardo — January 4, 2012
"At one point she runs her hand down her body, touching her breast and
moving down to her crotch; at another she just leans against the wall
with her back to us and swings her butt back and forth."
Yes, what a scandal. No, really.
It reminds me of this article I read a while ago:
http://www.creators.com/liberal/froma-harrop/middle-class-aided-its-own-decline.html
"Girls from the middle class — or from what once was — now scamper
through the mall baring cleavage, and wearing thick eyeliner and
outrageous heels. Their intellectual interests seem nil, and their
apparent need to push their sexual availability on boys depresses the
feminist soul."
I understand that some (not only Bud here) might feel upset that not everyone conforms to middle class ideas of behavior -and modesty- but this morality would not be unwelcome in a conservative forum. Unless someone put a gun to her head to dress and act that way, shouldn't we respect her decision (the whole sex-positive thing)? Or put another way, do women who dress sexy have no agency at all?
Nicci Faw — January 4, 2012
its not about Mariah being allowed to do as she pleases and to express her sexuality, its about the deterioration of everything BUT representation of sexuality, there is NO other subject but SEX (and consumerism) even when the song isnt about sex! THATS THE POINT. Its pornified because its focus is Mariah being sexy, her body being on display and commodified (bc the music video is made to sell) rather than the song or its lyrics....this is a pattern that is troublesome because every time a woman is seen on tv she is being pornified, her appearance seems to be solely about pleasing a male viewer, entertainment has taken a strong sexual turn and is less representative of whole human beings and more representative of strictly sexual and capitalistic idealism
Joan E. Beaudoin — January 4, 2012
The video is so awful it is hard to believe they aren't making fun of the whole experience. Just how many morally devoid aspects can be in one video before it becomes camp?
Leslee Beldotti — January 4, 2012
For the fun of it, let's try reverse engineering the 2011 version of the video....
We'll replace Mariah Carey with Michael Bolton. Have him shirtless with a pair of tight leather pants. Throughout the video he will thrust his crotch and look suggestively into the camera.
Instead of Justin Beiber we'll have Taylor Swift, dressed modestly in jeans and a ski jacket. She'll spend most of the video looking longingly at either a Nintendo product or Michael Bolton.
If this re-imagining of the video seems completely ludicrous it's because the original is completely sexist.
Anonymous — January 5, 2012
The second video is also empty of any relevance to the song. Sure, the first veriosn is a bit voyeuristic, but it's shot like a home videy, and Carey looks like an idealised version of a woman that you could fall in love with, not a model posing at a mall. In fact there doesn't seem to be half as much human interaction in the second vid, and Carey is alone in the first one!
Liz Bloodbath — January 5, 2012
I'm embarrassed for Mariah because it looks like she got that sexy santa outfit off discountstripper.com
You're a diva, girl! If you're going to be objectified in a music video, get some couture going on.
al oof — January 5, 2012
i wouldn't doubt that some of this difference in sexiness has to do with mariah carey being 17 years older now. it's more important that she be "still" sexy now then it was for her to be sexy then.
it was only the late 90's when outfits like in the 2011 video became pop music necessities. madonna hypersexualize way back in 91. i do understand the 'pornification' issues of today, but it's a 15 year old trend now. the early 90's was really only a reprieve from the sexualized ladies in music videos trope, with rock bands of the 80's pretty much always employing them.
Anise — January 5, 2012
I think you could analyze it further. In both music videos, the singer is being presented as a sort of idealized woman. In the first video, she is active, sporty, adores animals, fun, etc.- in essence, her personality is being depicted. In the second video, she is beautiful and sexy and moves erotically. The viewer (or indeed, the intended receiver of the message, Beiber) knows nothing about her personality or who she is. Her sexuality (or indeed just her sexual receptivity is emphasized). Additionally, the message of the song changes: the first song suggests that the want of the song is a desire to have a romantic relationship or possibly to be with one's significant other while the second version suggests that want means nothing more than sexual desire.
Also disturbing for me about the the second video was the merchandising of the woman (teenage guys are in a mall shopping for Christmas, and a boy sees a girl on display...) and the sexualization of a young teenager (he may be seventeen, but he tends to read as much younger).
Andrew — January 6, 2012
While the comparison between the videos is interesting, I don't think it's accurate to portray it as a contrast between the norms of today and 20 years ago.
If you were a kid watching TV in the early 1990s, you constantly saw racy, sexually-charged videos from the likes of TLC, Janet Jackson, and Madonna (who, unlike Mariah Carey, posed for a book of actual porn in 1992). The bog-standard mainstream rap and R&B video featured rows of scantily clad women gyrating in badly choreographed sexual pantomime. And as for rock, could anyone leave the house in 1994 without hearing Nine Inch Nails' "Closer"? Just try to get that chorus unstuck from your head now.
1994 was not an innocent time in which the average pop diva was modestly giggling in snowsuits and thermals. Really, it didn't look much different from today, except the music was arguably better. And for that matter, in terms of sales, 2011's closest equivalent to Mariah in '94 may well have been Adele, who does not appear to be fornicating with the camera at all.
So sorry, I am most definitely not sold on this analysis. We could look at it as an example of how one particular celebrity sexed up her public persona for whatever reasons - be they commercial or personal. Or we could consider it the difference between two different companies' marketing strategies for different products (Christmas albums tend to sell with more sentimentality than gaming systems). But as a sign of how the "culture" has changed over two decades? FAIL.
Captain Pasty — January 6, 2012
I wonder how much Nintendo paid to be featured so prominently in the video...
Dave W — January 8, 2012
The part that I thought was the most bizarre about the second video is that the entire music video effectively serves as a Macy's advert. If you look closely at the little cards that the holly jolly santa is handing out to people on the street, they're all invitations to a Macy's event.
Meh — January 12, 2012
All I want for Christmas is money and sex, apparently.
Ray — February 1, 2012
It really gets me in the beginning-how the woman is so sexualized and the man isn't at all. How Mariah stands against that wall while Beiber and his friends look at her like some object for their consumption. gross.
It’s complicated | Quoth the Raivans — November 24, 2012
[...] Sociological Images had a post last month showing two video clips featuring Mariah Carey’s “All I Want for Christmas is You”, the first made in 1994, the second in 2011. They have some interesting differences: [...]
Andrew — December 24, 2012
yes. But still, teens are having less and less sex, delaying sex, to the point where the majority are now virgins.
Minimalist Nativity « TheAntiSofa — December 24, 2012
[...] have been looking at “The ghost of social networks past”, The Society Pages have been analysing Mariah Carey’s music videos and agencies have been creating digital treats to show of their creativity (check out our Publicis [...]
NiceLady — December 25, 2012
Notice how Bieber is "active" in the video, running around with his friends, shopping etc. where as Carey is "passive," standing in front of a fricking wall the entire time.
LOL — December 25, 2012
1st vid: id hit that
2nd vid: too old wouldnt bang
HI — December 26, 2012
FIRE ANUS GUN INTO YOUR ASSHOLE
All I Want for Christmas Is Less of this Crap | Beauty Is Inside — December 28, 2012
[...] I Want for Christmas is You” music video from 1994 and the re-make from 2011. As you’ll notice, “… the comparison reveals two trends: the rising emphasis placed on consumption and [...]
Everyone — December 21, 2013
I got a bit sick in my mouth.
scarlet rose — December 7, 2014
Also, does anyone find it creepy in the first scene when Justin is checking out Mariah, who is more than twice his age?
Emily Max — December 14, 2022
Great song, I usually listen to music every evening. The best songs are bought by me to make phone ringtones 효과음.
oilumiun — November 23, 2023
that's a good video, until now I still hear them playing this song Fnaf on the street every Christmas