This commercial is good evidence that we still think nothing of being cruel towards people deemed “overweight”:
Via Copyranter.
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.
Comments 20
guest — December 18, 2011
Is that a cougar-growl when he's shampooing his hair?
Nickey Robo — December 18, 2011
I can't get over how bizarre this ad is. It seems like the ad directors were trying to make something in a similar vein to the popular Old Spice commercials. The difference, however, is that while the Old Spice commercials play on retro-sexist ideas of what women want (diamonds! horse rides! tough men that can build you a kitchen!), they're not actively insulting to women like this commercial.
Also, the dog face is just creepy.
Legolewdite — December 18, 2011
I wonder how often it's recognized that obesity is linked to education and class (which are themselves also connected of course). You probably don't have to look further than the school lunch counter to see what we're teaching about nutrition. And it's striking that the poorest areas of the country are the most obese. Maybe if it wasn't so cost effective to feed a family of four on a bucket of chicken or a pepperoni pizza, or rather if healthier options weren't almost universally more expensive than their saltier, fattier counterparts in the supermarket, then we'd all be more svelte.
Of course that's not entirely what's really at issue here, and it's far more disturbing that we continue to denigrate otherwise healthy people as undesirable merely because they do not conform to very narrow views of what skinny should mean (pun intended). Still, I wonder whether people know that in their commentary on weight they are also expressing their opinions about certain socio-economic statuses. Or maybe that's just the Marxist in me...
Aeon Blue — December 18, 2011
I hate the dog-house trope. It seems to be used in commercials like this not to mock the man who was cruel and insensitive enough to anger his wife, but to sympathize and commiserate with him. And this cruelty is usually portrayed as a well-meaning blunder. It's this idea that women are easily angered for mysterious and trivial reasons and men are martyrs for accepting the inevitable punishment their wives dole out to them, always in the form of hostile silence or eviction, because women are mind-reading creatures that refuse to communicate openly.
I dislike this trope because I see it used in real life for the same reasons. Did you slap a strange woman on the ass or make a rape joke and now your wife is pissed? Instead of trying to find out why your behavior was so offensive, you can just chuckle and tell your friends, "Guess I'm in the doghouse now!" They'll know what you mean, and that it wasn't really your fault.
Men like that would find ways to evade responsibility for their actions anyway, but this trope gives them a handy cultural narrative to excuse themselves.
NiceLady — December 21, 2011
Well it didn't have to be an insult, a scale is really a bad gift.
BiggerFatterPolitics — May 18, 2014
Click HERE to read why The Bible Belt is the FATTEST and most SINFUL
Gluttony is one of the 7 deadly sins!
Philippians 3:19 Their end is destruction, their god is their belly, and they glory in their shame, with minds set on earthly things.
Proverbs 23:20-21 Be not among drunkards or among gluttonous eaters of meat, for the drunkard and the glutton will come to poverty, and slumber will clothe them with rags.
Proverbs 23:2 And put a knife to your throat if you are given to appetite