In the late 1800s, one suffering from impotence, addiction to morphine, or belly aches might be prescribed John Pemberton’s French Wine of Coca. The wine concoction contained caffeine and 8 1/2 milligrams of cocaine (equivalent to snorting about 1/2 line).
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Prohibition’s arrival in Atlanta in 1886 led Pemberton to re-write his recipe to exclude the alcohol. Pemberton advertised it as the “great national temperance beverage.” In 1903, when cocaine was outlawed, Pemberton had to rework his recipe again. Coca Cola, as we know it, was born.
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Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.
Comments 15
Taylor Wray — December 15, 2010
Ha, cool post! I like Pepsi better.
conductress — December 15, 2010
7-Up originally contained lithium when it was introduced in the 1920s also.
Packs a Punch » A Usable Past — December 15, 2010
[...] From Sociological Images. Learn more at Professor Eliott’s Cabinet. [...]
bbonnn — December 16, 2010
Second thought: So, the Sparks concept has been around for a while.
Danny — December 16, 2010
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p-opo — December 17, 2010
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[links] Link salad walks like a woman and talks like a man | jlake.com — December 22, 2010
[...] Pemberton’s French Wine of Coca — A little culinary history. C-O-L-A cola… (Thanks to goulo.) [...]
Dangerous Ales — April 3, 2024
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