These vintage Lucky Strike cigarette ads tell both women and men that they can lose weight if they reach for a smoke instead of a sweet:

I’ve never seen any contemporary cigarette advertising using this idea to sell to men; but we have and do see the “slims” meme in advertising cigarettes to women:

Images borrowed from the Stanford School of Medicine collection, sent in by Kristyn G.

Lisa Wade, PhD is a professor at Occidental College. She is the author of American Hookup, a book about college sexual culture, and a textbook about gender. You can follow her on Twitter, Facebook, and Instagram.
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