No one knows.

But here is some rather fascinating data about exactly how HUGE it is in Europe and North America (with many other parts of the world not too far behind).

How many people are on Facebook?

What percent of people are on Facebook?

What percent of internet users are on Facebook?

Lots and lots of people are on Facebook.  I suppose what this means has everything to do with what we do with it.

Via Thick Culture.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.