Ms. Marx snapped a picture of an ad for Montessori school in Ontario.  Montessori schools are private schools (grades K-12) with an alternative pedagogy, or educational philosophy.

The slogan for this advertising campaign is: “Every child, every chance, every day.” In Ontario, Ms. Marx reports reports that tuition is $7,000 per year; in Toronto, tuition can be 10,300 for kindergartners and $19,895 for juniors and seniors in high school. So, the ad manages to completely erase the possibility that, while every child might benefit from a fantastic private school education from kindergarten on, not every parent can afford it.

Or, as Ms. Marx puts it:

Maybe it should say “Every child whose parents can afford the tuition, every chance offered to children of the elite, every day in capitalist societies.”

Lisa Wade, PhD is a professor at Occidental College. She is the author of American Hookup, a book about college sexual culture, and a textbook about gender. You can follow her on Twitter, Facebook, and Instagram.