Finally, a push-up panty for the penis!

It’s here and, thanks to Luis J.C.R., we all know about it.

Images and discussion after the jump because not safe for work.

Andrew Christian enhancing underwear for men, for sale at Bang Lads:

The description is priceless:

(Awesome) Selected Text:

Andrew Christian Show-It Bulge Enhancing Boxer

Features Show-It Technology 2.0 with a hidden “comfy cup” that gently lifts and presents the package to the front.

The horseshoe shaped inner cup is lined by soft elastic that gently aids in the lifting and adds up to 1.5 inches (3.8 cm) to a man’s frontal measurement and provides the biggest enhancement of any underwear.

The underwear also features the custom Andrew Christian ‘Anti-Muffin Top’ elastic to slim the appearance of love handles.

Yep, this is the treatment women have been getting for decades.  Except, when men get it, they tend to get it a gay context.  That is, it’s the male gaze that results in objectification, not a female body.

NEW (May ’10)! Andi S. forwarded us some photos of Spanx for Men.  The product is an undershirt designed to shape his upper body:

Lisa Wade, PhD is a professor at Occidental College. She is the author of American Hookup, a book about college sexual culture, and a textbook about gender. You can follow her on Twitter, Facebook, and Instagram.