I recently had a conversation with a person who expressed an objection to what she called "cis-ism"--as in, "cis-gender." We participate in a community that is more open to GBLT than mainstream, but what I think that she was trying to express was that there is still an expectation that people must fit into well-defined gender and sex roles. This ad campaign reminds me of that. On the one hand, it's trying to be all enlightened by putting in women of lots of different races. But on the other hand, it's still perpetuating the idea that people fit into these stupid little stereotypical boxes.

Fucking Marketers.

Fucking Demographics.

A few days ago, I floated the idea that any society that has developed the concepts of marketing and demographics has become decadent.

WOW. I clicked through the moms. The stereotypes are amazing.

It's bad enough that society wants so badly to believe that mothers are women that exist solely for their children, but it's a whole 'nother level of creepy to sell this idea of motherhood as an interchangeable, downloadable function that anyone can benefit from.

I'd like to know who they think their target demographic is? Is it people that have grown up with women like this in their lives? Or is it people with normal mothers that yearn for the TV mothers they felt their mothers should have been? I doubt it could be people that had absent or neglectful mothers, because I did, and the idea of motherhood itself still seems like a complete fabrication to me.

I got randomly selected to fill out a survey so I made sure to let them know what I thought of the racial stereotypes. The Latina one is ridiculous. (Obviously there are other problems with the site, but I figured it was too complicated to get into.)

I saw this campaign last night in a commercial, in particular one where a woman and her kid (I think it was a daughter) are driving around with one of the "moms" doing all sorts of wholesome activities, and then when the "mom" dares to change the radio she gets booted out of the car for another one. I was horrified even after they explained what it was supposed to be about.

Of course Mom has to be the one taking care of the kids - Dad has to be out earning money so that Mom can sit at home and cook and clean and buy him slacks. After all, how else will he grant her that allowance that she needs to waste on shoes and fancy diaper bags and that "Martha Stewart Living" subscription?

Just as long as all of these Moms have dinner on the table on time and don't speak until spoken to, I don't find this marketing scheme offensive in the slightest.

Sarah and Bagelsan are FUCKING hilarious.

You know, I use Kleenexes to clean up after sex. At that moment, I'm not really looking to get "mommed".

I've seen these commercials, but I haven't focused on the stereotypes much, the idea of interchangeable mothers was what really hit me.

My mom died in 2005, and especially around the holidays I really miss her. When I first saw these commercials I thought, oh, you have so many moms/mom-type-care-taker-y figures, you can be so picky. Not only do I really miss *my* mom, I don't have the luxury of 8 or 9 "moms" to choose from, depending on what kind of taking care of I want.

It seems very specific, and I know there's so much else wrong with the commercial's assumptions, but I know lots of people who've lost their moms/mom-like people, and this commercial really jams that down our throat.

I I saw one of the commercials and I was also struck by the portrayal of interchangable mothers.

In the commercial I saw it as a *grown man* discarding mothers who did something he didn't like. This also reflects the idea that mothers should be completely selfless and to provide care for others without placing any demands on male freedom.

I feel kind of sorry for anybody that's looking for a virtual mom, it seems like their real one must have been terribly inadequate or something.

There are other virtual moms, virtual babies, virtual dads and so on, an internet search shows.

For the group that keeps saying f**king marketers you probably speed through a school zone then b**ch when you get pulled over by the police. Now that I got that out of the way who's next ... aaaa yes the rest of you people it's a commercial on TV not a book in your children’s library if you don't like the message then just ignore it, but if you still find yourself creeping into your local grocery store, or shoppers and buying a box of tissue paper then maybe you are the one that needs your head checked.

OH YA ... do you believe in GOD? ... No then you must therefore believe in evolution and thus must be forced to accept the natural role of the female of the species. So when I hear these arguments all I hear is people how are unable to control their impulses, and deny their natural selves.