[I posted this a couple of days ago but accidentally deleted it last night, so I’m reposting it. I apologize for the confusion, and for the loss of all the comments. I’m going to see if I can recover the comments, but I don’t know how it’ll go. Thanks to Dangerous Minds I was able to save my original commentary.]

Our tech wizard, Jon S., and reader Katie C. sent in a link to a Danish campaign by the organization Children Exposed to Violence at Home to raise awareness of domestic violence. The campaign is called “Hit the Bitch!” and features a game where you can smack a woman around using either a mouse or your own hand if you have a web cam:


The game has now been limited to Danish users only.

The woman gets increasingly bruised and bloodied as you hit her.  I forced myself to try the site and hit her twice, and it was honestly sickening to watch her head jerk backward or to the side and hear the sound of the slap and her reacting.  At the top, a counter keeps track; you start out as 100% Pussy, 0% Gangsta, but your Gangsta rating goes up every time you hit her:


Apparently, though, when you get up to where you’d be at 100% Gangsta, it instead says 100% Idiot, as though this is a real put-down that is going to make you think really seriously about domestic violence.  I am trying to think of any context that would make this seem like a good idea, or an effective way to combat domestic violence.  I mean, ok, yeah, I guess people might be made more aware of it after hearing about or playing the game, but is it likely to have any positive effect?

It seems more likely that people who don’t already take domestic violence seriously would either be uncomfortable, leave the site, and never think about it again, or find it funny to play for a few minutes just to see what would happen…and somehow encouraging people to slap around an image of a woman for fun seems like a really weird way to get people to think more seriously about domestic violence.

UPDATE: Comments closed.