I have argued elsewhere on this blog that the fact that companies don’t sell make-up to men is a triumph of gender ideology over capitalism.

That said, a few companies are trying to sell make-up to men (and their strategies are really something else, see link above).  It turns out, however, that they’re not breaking new ground, as this vintage ad shows:



Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.