You do if your eyelashes are “inadequate.”
And what woman feels eyelash-adequate after decades of mascara commercials?
Well, now there’s a medical solution to hypotrichosis: Latisse.
Do you love the mascara-commercial-genre of music?
What is amazing to me is how perfectly this commercial for prescription medication for inadequate eyelashes mimics mascara commercials. Consider this random example from youtube:
The line between health care and capitalist profiting off of instilled human insecurities: officially blurred.
Via Gin and Tacos.
UPDATE! In the comments thread, Nadine told this story:
Just got back from escorting my 86 yr old father to see a dermatologist. Every single female staffer was wearing a button that read “ask me about my lashes.” Evidently they’re giving freebies to staff to promote Latisse.
—————————Lisa Wade, PhD is a professor at Occidental College. She is the author of American Hookup, a book about college sexual culture, and a textbook about gender. You can follow her on Twitter, Facebook, and Instagram.