You do if your eyelashes are “inadequate.”

And what woman feels eyelash-adequate after decades of mascara commercials?

Well, now there’s a medical solution to hypotrichosis: Latisse.

Do you love the mascara-commercial-genre of music?

What is amazing to me is how perfectly this commercial for prescription medication for inadequate eyelashes mimics mascara commercials. Consider this random example from youtube:

The line between health care and capitalist profiting off of instilled human insecurities: officially blurred.

Via Gin and Tacos.

UPDATE!  In the comments thread, Nadine told this story:

Just got back from escorting my 86 yr old father to see a dermatologist.  Every single female staffer was wearing a button that read “ask me about my lashes.”  Evidently they’re giving freebies to staff to promote Latisse.


Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Lisa Wade, PhD is a professor at Occidental College. She is the author of American Hookup, a book about college sexual culture, and a textbook about gender. You can follow her on Twitter, Facebook, and Instagram.