Z from It’s the Thought that Counts sent us this example of an identical product–mosquito repellent–packaged two different ways (found here). In the top example, the mostly blue package includes a male figure fishing and logos for hunting, camping, and fishing. In the bottom one, the mostly orange package includes a female figure, perhaps on a walk.


Rudbeckia Hirta explains:

Sold in the same anti-mosquito display. Same active ingredient. Same concentration of active ingredient. Same quantity in the package. Same price.

This reminds us that gender seems to be a salient variable no matter what the context, which goes to show how profoundly our psyches and cultures are organized by gender.


Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.