As discussed on Salon.com and Jezebel today, Dell Computers has started to market directly to women with a new website, Della. Joshua and Frederick both told us about it. Here are some images from the site:
Apparently women shopping for computers care about (1) style– whether or not it matches their outfits, (2) how light it is to carry around when they hang out with equally-coordinated friends and their laptops, and (3) the ability to check movie times, and restaurant directions whenever you need to.
It takes 3 clicks to even get to anything about the actual computers’ processor speed, RAM, hard drive capacity etc. I don’t know about everyone else, but I’m a proud geek and I want to know all the technical computer specs.
So what is Dell really saying, here, about women’s computer needs? That women care more about the color of their computers than how well it is going to perform for them? That women won’t understand all the tech specs anyway, so why bother? That women don’t use their laptops for work— to run businesses, write papers, network with clients, or design websites?
Instead we get incredibly informative descriptions like “attractive, clean designs… with everything you want for your everyday needs.”
And content aside, I also take issue with the very existence of a separate website for women computer buyers. The not-so-subtle message is that the Dell website– with all the high speed (plain black) computers, business information, and detailed tech specs– is for men.
Oh, there are some tech tips on the Della site– about how to use your wicked cute laptop to keep in touch with friends and family and to exercise and eat better.