It's too bad that women's worth is judged by their cup size. Sorry A-sized ladies, you will never be worth that much (especially to men!).

Ugh. Plus, to me this sort of hints at creepy voyeurs who take pictures of scantily-clad women for their own personal enjoyment, and now that you have a higher resolution camera you can appreciate big boobs in all their glory. Women seen through the male gaze (and as if women would never be interested in a higher resolution camera)

I know this isn't their intended interpretation, but, I see an interesting parallel. Women are often judged superficially for physical attributes that really don't mean much to the kind of person they are. Cameras are judged for how many megapixels they have, even though the sensor size is more important for image quality. Interesting, right?

Well, probably a little interesting, but it still doesn't make me feel horrified by this ad.

And BTW, look at the way their body language. The woman on the right is holding her head up and generally seems like she has appraised the other woman and determined that she is "better". Woman on the left seems threatened. Way to enforce the idea that women are supposed to compete with each other for attention from the male gaze, Nikon!

Sorry, "...look at their body language." No "the way".

this type of shit makes me sick. you fail, Nikon.

The boobs on the woman on the right look pretty fake to me. I don't imagine she does much running with the support that shirt offers either.

Stick thin with big boobs. Even without photo shopping the larger size, her body fat doesn't allow for the smaller breast size.
No win.

Maya - Her body fat does allow for the smaller size. My sister's body looks like the one on the left. What are you trying to say?

Leaving aside the uber sexist shit, how does that even make sense? I mean.. what? This is just stupid.

"Cameras are judged for how many megapixels they have, even though the sensor size is more important for image quality."

...yeah, except that Nikon is going right ahead and reinforcing megapixel-based judgments, because the text at the bottom suggests that the only important difference is the megapixels. Which works at the metaphorical level, too.

The only thing good about this ad is that, based on the text at the bottom, I can breathe a little easier and say "Oh, good, it's not just that Americans produce godawful sexist ads; it's happening in French-speaking countries too." Wait, that's not really such a good thing either, is it.

Wouldn't it have made more sense to show two photographs, and the one with more megapixels is blown up bigger? Because isn't that the point of megapixels, that you can make a larger print without losing quality? Well, they sure blew something up...

And... 4 millions de pixels??? haha

I thought it was interesting that the "bigger" model seems to have a bigger waist, hips and thighs as well.

just deal with it. It's nice to be endowed.

Well, it isn't necessarily an "American" ad as it is in French. I would love to hear someone who is part of the French culture comment.
It is obvious that this is the same model in both pictures so I don't get the breast size comparisons or any of the other body part size comments. The perspective of the angle is not the same. The lighting is not the same.This ad can be interpreted in many ways, one being the way it has been here. Other interpretations could be that less megapixels don't show you the way you really are or even that the Coolpix 3100 comes with a free bra.It would be interesting look at who actually purchases this level of camera. If they are indeed using the "male gaze" concept then one would think either they are looking for more male customers or that is all they have.

As someone who is proud to be a 36AA, I am offended. ;)
(It's also nice to NOT be endowed... and actually FEEL OK WITH IT.)