Eric S. drew our attention to an ad campaign for Jawbone, a noise cancelling headset.  Eric was disturbed by the way the women were used in the advertising.  Take a look:





It is interesting that a product that must be actively used (it’s for talking) is advertised with such passive women.

Some scholars, Jean Kilbourne among them, have noted that ads often include women who appear to be dead (see here, here, here, and here).  If these women do not appear to be dead, they at least appear doll-like.  Their eyes are blank, staring at nothing.   It seems to me that one or both of these are going on here… in either case, the strategy dehumanizes the women, making them into objects.

Also in women as racks on which to place product: men’s shoes and accessories.