Wandering through the junior section of the Palo Alto mall after Christmas this year, my stepsister Holly noticed the suggestive nature of some of the brands. We took pictures:
While previous posts have clearly highlighted the suggestive nature of junior's and children's clothing, I just wanted to point out that while "hooked up" and "tyte" have meanings related to sex or sexuality, they both also have other slang definitions that seem more directly related to the selling of clothing--"hooked up" can mean "getting perks" (or otherwise well connected), and "tight" often means "stylish, cool, or having everything together" (both definitions from urbandictionary.com). Sugar tart seems pretty clearly suggestive, though.
I dunno, I was pretty shocked by "tyte" jeans label. Especially with the specific connotations with young virginal girls. It seems particularly egregious because I think it is likely that girls that age would not notice the sexual overtones, but any man who sees that label on her butt (as companies tend to print the brand on the back of the jeans) would instantly have an association with that word.
Looking back on these sorts of clothing as a more mature, though still young woman, I get so angry at how early girls are sexualized. Female sexuality becomes a thing that we can literally be dressed with. It is put on girls so early that we understand that we are sexual objects before we understand our own sexuality. I just really think these forms of commodified female sexuality for young girls should be taken off the shelves.
"It seems particularly egregious because I think it is likely that girls that age would not notice the sexual overtones"
Let's clear this up right now -- the kids are highly *unlikely* to be unaware of the sexual overtones. The idea that somehow the young girls who buy this sexualized clothing are somehow unaware of their sexuality is a big big myth. Kids are not innocent and ignorant cupid angels. They may not understand all the intimate specific details, but the general gist of things is pretty obvious to them (aka, us when we were younger).
[...] of What Was I Thinking: 58 Bad Boyfriend Stories about bad breakups and first impressions. • Sociological Images has an interesting post about suggestive names of juniors brands, including Tyte, Sugar Tart, and [...]
I am not saying that kids are unaware of their sexuality, but they are in fact made distinctly aware of it in a way that places it upon them rather then allows them to discover it themselves. From my experience, I was very aware of my sexuality growing up, but mostly under the male gaze. I knew that men were interested in my body and that showing it off could get me attention; female masturbation, orgasm, and pleasure, however were topics that were more taboo to discuss. It wasn't until college for me (maybe I was a late bloomer) that I really connected and became comfortable with the fact that I had sexual desires, and that these, and my body were my own. That my sexuality was not for someone else's pleasure.
And again, drawing from my own experience, I would have had no idea in middle school that "tyte" could be referring to my vagina, as opposed to the fit of my jeans.
[...] see our posts on sexually suggestive teen brands, adultifying children of color, “trucker girls” baby booties, “future trophy [...]
[...] spend some time at Sociological Images and discover sexually suggestive teen brands, baby booties, “future trophy wife” kids’ tee, House of Dereón’s girls’ collection, [...]
What does sugar tarb mean o_o
Ugh, why must you take everything as a double entendre? Hooked up may be one (although non-sexual) about being either in-the-know or on a clothes hanger. Tyte refers to how the clothes fit, as in not baggy. Sugar Tart is simply what the logo shows you. People like sweets and food, and pretty things. http://tvtropes.org/pmwiki/pmwiki.php/Main/ExactlyWhatItSaysOnTheTin
hahaha, this reminds me of a pair of jeans I had in high school. I always wondered why I got so much male attention when I was wearing those pants, and then one of my friends pointed out the brand's name: SQUEEZE was written right on the butt pocket.
Yes, these were jeans from the Juniors section.
[...] before their parents do, in most cases. You should check on the APA sexualization report, or sexual clothing being marketed to tweens, teens and [...]
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