Archive: 2008
This ad for Star Wars on Spike TV suggests that Darth Vader turned evil because he was called a girl’s name as a kid. After all, what could be more insulting than that? (His name, before he was Darth Vader, was Anakin Skywalker.)
Thanks Craig S.! Craig saw the ad in the New York City subway.
Also in men must avoid femininity at all costs: eat like a man, I have to act so masculine, denigration with feminity, and my wife makes more money (the shame).
.
Here we have a young woman (possibly a teenager) with a vial of Fetish perfume hanging between her breasts. The text of the ad, which ran in magazines targeting young women, says:
Fetish #16: Apply generously to your neck so he can smell the scent as you
shake your head ‘no.’
I assume I don’t have to explain the implication of that one. I found it here.
.
NEW: Here’s a Noxzema ad that plays on the same idea–that women actually like being harassed:
Sent to us by Laura L., who found it at the Sexual Assault Prevention and Awareness Center website.
Betsy Streeter created a great comic that depicts in-group/out-group dynamics.
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.
Worldmapper offers maps in which the actual land area is morphed to represent various disproportionalities across the globe. The website has over 300 maps! Thanks 73man for the tip!
I borrowed a few examples and pasted them in below. The first map is an actual land area map for reference.
Territory size shows the proportion of worldwide net exports of toys (in US$) that come from there. Net exports are exports minus imports. When imports are larger than exports the territory is not shown.
Territory size shows the proportion of worldwide net imports of toys (in US$) that are received there. Net imports are imports minus exports. When exports are larger than imports the territory is not shown.
Territory size shows the proportion of carbon dioxide emissions in 1980 that were directly from there.
Territory size shows the proportion of all territory level decreases in carbon dioxide emissions between 1980 and 2000, that occurred there.
Territory size shows the proportion of state military spending worldwide that was spent by that territory in 2002.
Territory size shows the proportion of species worldwide that became extinct between 1500 current era and 2004, that became extinct there.
Territory size shows the proportion of all people over 15 in the world living with diabetes who live there.
Territory size shows the proportion of all people aged 15-49 with HIV (Human Immunodeficiency Virus) worldwide, living there.
See more alternative maps here.
.
Consumption as sport:
Thanks Miguel!
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.
I saw these tee shirts on display at Walgreens today and did a double-take. And then I drove all the way home to get my camera. They’re for children– very tiny children (labeled 2T, 3T etc.). And they’re on sale for the bargain price of $7.99 each, marked down from the original $15!!
Let’s see what these tee shirts say:
“Lock up your daughters” on a black tee, which I assume is for boys. Think about what that means for a moment.
“Does this diaper make my butt look big?” on a pink tee, for girls.
“My dad rocks” on a red tee (for boys, I think). This doesn’t make much of a statement until you compare it with the accompanying tees about mothers…
“My mom’s hotter than your mom” on a white tee (again, I think for boys).
“My mom is hot” on a blue tee (boys).
and the clever “I cry when ugly people hold me” on black (for boys?).
While these aren’t quite as terrible as the ones I dug up on the internets a while ago, I’m shocked to see them on sale at Walgreens. I guess I expect to find creepy, sexist stuff online more often than at my friendly neighborhood drugstore.
Our reader, Elizabeth A., drew our attention to this ad and she does a great job of describing what, exactly, is so disturbing about it:
The sexism at work here is nothing new. It’s just your tired, old, run-of-the-mill objectification of women as inanimate objects [robots] whose sole purpose is to sacrifice their own desires so that they may cater to the tastes [for draught keg contents] of the implied male viewer. In fact, the image in the commercial of a woman emptying herself for a man while keeping a constant smile is actually a disturbing reification of many women’s experience. Socialized to abnegate themselves, women may try and try to please other people, draining themselves of energy, until they are as empty as used beer cans. While the images used here are distractingly sexy, the underlying message is a terrifying turn-off, yet another example of how Heineken’s execs underestimate their target audience [hey, hetero men, you don’t want female companionship, just a fembot-like servitor!], insult women and leave everyone feeling demoralized and worse for wear.
More from Elizabeth at her blog: Blog of Stench.
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.
This ad for Star Wars on Spike TV suggests that Darth Vader turned evil because he was called a girl’s name as a kid. After all, what could be more insulting than that? (His name, before he was Darth Vader, was Anakin Skywalker.)
Thanks Craig S.! Craig saw the ad in the New York City subway.
Also in men must avoid femininity at all costs: eat like a man, I have to act so masculine, denigration with feminity, and my wife makes more money (the shame).
.
Here we have a young woman (possibly a teenager) with a vial of Fetish perfume hanging between her breasts. The text of the ad, which ran in magazines targeting young women, says:
Fetish #16: Apply generously to your neck so he can smell the scent as you
shake your head ‘no.’
I assume I don’t have to explain the implication of that one. I found it here.
.
NEW: Here’s a Noxzema ad that plays on the same idea–that women actually like being harassed:
Sent to us by Laura L., who found it at the Sexual Assault Prevention and Awareness Center website.
Betsy Streeter created a great comic that depicts in-group/out-group dynamics.
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.
Worldmapper offers maps in which the actual land area is morphed to represent various disproportionalities across the globe. The website has over 300 maps! Thanks 73man for the tip!
I borrowed a few examples and pasted them in below. The first map is an actual land area map for reference.
Territory size shows the proportion of worldwide net exports of toys (in US$) that come from there. Net exports are exports minus imports. When imports are larger than exports the territory is not shown.
Territory size shows the proportion of worldwide net imports of toys (in US$) that are received there. Net imports are imports minus exports. When exports are larger than imports the territory is not shown.
Territory size shows the proportion of carbon dioxide emissions in 1980 that were directly from there.
Territory size shows the proportion of all territory level decreases in carbon dioxide emissions between 1980 and 2000, that occurred there.
Territory size shows the proportion of state military spending worldwide that was spent by that territory in 2002.
Territory size shows the proportion of species worldwide that became extinct between 1500 current era and 2004, that became extinct there.
Territory size shows the proportion of all people over 15 in the world living with diabetes who live there.
Territory size shows the proportion of all people aged 15-49 with HIV (Human Immunodeficiency Virus) worldwide, living there.
See more alternative maps here.
.
Consumption as sport:
Thanks Miguel!
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.
I saw these tee shirts on display at Walgreens today and did a double-take. And then I drove all the way home to get my camera. They’re for children– very tiny children (labeled 2T, 3T etc.). And they’re on sale for the bargain price of $7.99 each, marked down from the original $15!!
Let’s see what these tee shirts say:
“Lock up your daughters” on a black tee, which I assume is for boys. Think about what that means for a moment.
“Does this diaper make my butt look big?” on a pink tee, for girls.
“My dad rocks” on a red tee (for boys, I think). This doesn’t make much of a statement until you compare it with the accompanying tees about mothers…
“My mom’s hotter than your mom” on a white tee (again, I think for boys).
“My mom is hot” on a blue tee (boys).
and the clever “I cry when ugly people hold me” on black (for boys?).
While these aren’t quite as terrible as the ones I dug up on the internets a while ago, I’m shocked to see them on sale at Walgreens. I guess I expect to find creepy, sexist stuff online more often than at my friendly neighborhood drugstore.
Our reader, Elizabeth A., drew our attention to this ad and she does a great job of describing what, exactly, is so disturbing about it:
The sexism at work here is nothing new. It’s just your tired, old, run-of-the-mill objectification of women as inanimate objects [robots] whose sole purpose is to sacrifice their own desires so that they may cater to the tastes [for draught keg contents] of the implied male viewer. In fact, the image in the commercial of a woman emptying herself for a man while keeping a constant smile is actually a disturbing reification of many women’s experience. Socialized to abnegate themselves, women may try and try to please other people, draining themselves of energy, until they are as empty as used beer cans. While the images used here are distractingly sexy, the underlying message is a terrifying turn-off, yet another example of how Heineken’s execs underestimate their target audience [hey, hetero men, you don’t want female companionship, just a fembot-like servitor!], insult women and leave everyone feeling demoralized and worse for wear.
More from Elizabeth at her blog: Blog of Stench.
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.