This ad — found at the height of the foreclosure crisis in a magazine for the obscenely rich — points out that, for obscenely rich people, the crisis is a bonus. What struck me most was the double meaning in the headline. “Above It All” has both descriptive and moral meaning.
It is also a good example of how the rich see the economic struggle of the masses as an “opportunity” to get richer.
Above It All.
Despite the headlines, high-end properties still in demand among affluent set.
What do recent headlines proclaiming a dip the [sic.] current real estate market mean for upper-income vacation-home buyers? Opportunity! A survey released in April by American Express and Harrison Group revealed that among Americans with a household income of more than $500,000, 77 percent say real estate presents a ‘real opportunity’ right now, and 40 percent say they’re in the market for property this year. Of those in the market, 33 percent are looking for a second home, and 25 percent are looking for a third.