Ii think this ad for Kotex is using the X-TREME meme to sell pads (found here):
The copy reads:
It’s got a million micro cells that say your heavy days are goin’ down.
Three words… bring it on. Always Infinity can take it. It’s the world’s first pad of its kind. Packed with an uber-absorbent material called Infinicel that has the power to hold 10x its weight. Which means you just kicked the heavy out of heavy days.
Um, “goin’ down,” “bring it on,” “uber-absorbent,” “kicked the heavy”? They even have an “x” in there. Not to mention the whole floating in a circle of light thing.
Comments 6
HP — November 21, 2008
"Strong enough for a man, but made for a woman."
Bagelsan — November 21, 2008
"Always Infinity"? Do they expect you to hemorrhage the entire contents of your torso into this thing? (Yeah I know it *feels* like that sometimes, but really... :p
(And I love you, HP.)
Esme — November 21, 2008
This is strikingly similar to some of the advertisements I've been seeing for breast cancer cause related marketing products, wherein cancer is anthropomorphized as something that will be "beaten" or fought with using donations for research.
I don't have it scanned in, but perhaps the best example is the Fuze Empower ad, part of Fuze's "slenderize" line of beverages, which shows a picture of the bottle, with the text "Be Afraid, Breast Cancer, Be Very Afraid."
http://img.photobucket.com/albums/v397/esme454/BCCRM9-24010.jpg?t=1227295768 This is an ad with Reba McEntire for shoes being sold on QVC with a similar theme (give cancer the boot).
Ashley — November 21, 2008
Ughh sooo tired of the over(mis)usage of the word über by English speakers. As a German major and language nerd, it irks me.
HP — November 22, 2008
Bagelsan, that slogan was the first thing I thought of. In a moment of age-related insecurity, I wondered if anyone would even get the reference, but it was too perfect not to mention.
I love you, too, but then I have a tendency to fall hard for anyone who knows what I'm talking about.
hoshi — March 5, 2009
commercials for pads and tampons tend to piss me off. "Make your period a happy period!" are you SERIOUS?! *shakes fist at stupid commercial*
i wish (for a wide variety of reasons) that more women were aware of reusable menstrual products. they save money and they cut down on waste. but i imagine that it's hard to advertise when your products typically last 10+ years and they don't cost very much to buy.