Ii think this ad for Kotex is using the X-TREME meme to sell pads (found here):

The copy reads:

It’s got a million micro cells that say your heavy days are goin’ down.

Three words… bring it on.  Always Infinity can take it.  It’s the world’s first pad of its kind.  Packed with an uber-absorbent material called Infinicel that has the power to hold 10x its weight.  Which means you just kicked the heavy out of heavy days.

Um, “goin’ down,” “bring it on,” “uber-absorbent,” “kicked the heavy”?  They even have an “x” in there.  Not to mention the whole floating in a circle of light thing.