One of the preview ads for the Blackberry Storm is shot from the point of view of a guy approaching a Blackberry on a table. We hear his internal monologue, then see his hand reach for the Blackberry. As music wells up and the scene disappears, we’re supposed to assume that he’s been impressed or sucked into an alternate reality or something.

The framing of the ad puts the viewers in the man’s place. assuming that the viewers are heteronormative white bourgeois men and, if they aren’t, imposing this status upon them. It’s a nice example of how modern US middle-class society continues to assume that hetero white men are the default type of people.