Latisha J. let us know about this Special K ad that sexualized dieting (which she read about at Lip-Sticking). The woman (who looks perfectly thin to me), figures out she needs to diet when a button pops off her dress. After she eats the Special K, which we learn can help women lose weight, we see another button pop off, but this time it’s because she’s intentionally revealing more cleavage:
So…popping button because she “needs” to diet = bad, but same woman popping button because she’s trying to look sexy = awesome.
Thanks, Latisha!
Comments 4
Dangger — July 7, 2008
She is thin enough, why's there such an obsession?
Danielle — July 8, 2008
The Special K cereals are meant to be 'maintenance' foods, so eating them FOREVER keeps you thin.
I hate this marketing campaign for them, because the cereal is pretty tasty and I'm really turned off by the campaign.
Noumenon — July 13, 2008
It makes you weigh less and increases your bust size? That's a neat trick, Special K!
Gendered Diet/Nutrition Marketing » Sociological Images — May 21, 2010
[...] to men, men don’t diet — they get ‘er done!, German ads for Men’s Health, eat Special K so you’ll be hot, men are fat and happy but women are just fat, and Weight Watchers targets men. var object = [...]