Hmmm… which Midol ad will you hate/love the most?

This one is from the 1960s (found here via Pam’s House Blend):

This one is from the 1990s (found at Feministing):

This is a brand new ad campaign from Midol (found at MultiCultClassics).  The text says “Reverse the Curse!”  The curse, of course, being women’s punishment for original sin.