A humorous look at how yogurt is marketed to the generic category, “woman.” Quite funny! (From Current TV via Jezebel.)
[youtube]https://www.youtube.com/watch?v=Sf_roIC9Pso[/youtube]
NEW: Here’s an actual yogurt ad that makes it clear that a) yogurt is for women and b) yogurt somehow makes women feel more like “themselves.” Thanks, 73man!
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.
Comments 3
73man — May 16, 2008
Fantastic Current TV spot on yogurt and women. Same happens this side of the Atlantic but without celebrities talking about 'that blocked up feeling', i.e. needing to have a good shite. Apparently it is all of the BL Regularis probiotic culture in it....but then again I don't like yogurt, I prefer steak.
73man — May 16, 2008
Sorry forgot this link: http://www.youtube.com/watch?v=qD_cQXWspBs&feature=related
Sociological Images » WHAT WE’VE BEEN UP TO BEHIND YOUR BACK (JUNE 2008) — July 2, 2008
[...] We added a commercial illustrating the bizarreness of yogurt advertising articulated in this post. [...]