Here’s an Axe ad, sent in by Krystal-Lynn M., the idea being that if you use Axe, women will perform oral sex on you in the bathtub:
NEW: p.j. sent us this ad for Lynx, another name that Axe is marketed under in some countries:
NEW! (Mar. ’10): Katrin sent in this video about the LynxJet marketing campaign, which plays on the idea of the sexy airline stewardess who is sexually available and eager to please her male partner:
[youtube]https://www.youtube.com/watch?v=8QjcUf5pG3k[/youtube]
Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.
Comments 7
Anonymous — April 22, 2008
More interesting would be about disgusting Japanese pornography.
Sociological Images » WHAT WE’VE BEEN DOING BEHIND YOUR BACK (MAY 2008) — June 2, 2008
[...] you “enjoy” Axe ads, check out our newest one here, sent it by Krystal-Lynn [...]
Sociological Images » Axe does it again — June 19, 2008
[...] already had a bunch of Axe ads show up on Sociological Images (here, here, and don’t this [...]
Liyana — February 17, 2009
okay, this is interesting, japanese pornography and their obsession with taboo representation in hentai does reflect with their low sex crime. But I also have to hand it to the Japanese with this, the transvestites in Japanese pornography also makes whining noises. I think this whole thing when we take into account Japanese pornopgraphy (japanese men are not as sexist as white men, regardless of what u want to believe considering the members of their diet also have women MPS who are very influential) AnD the fact that female intelligentsia in Japan existed even before than American and British social anthropology, like Chie Nakane. This I have to say, is condescending Japanese pornography through white eyes, there are several ways women express and negotiate their spaces within Japanese community.
rezah — September 24, 2009
please send to my E-mail sexy video AND IMAGES SEXY WOMAN AND GIRLS SEXY
NIVEA BODYWASH AD TALKS BACK TO AXE ADS » Sociological Images — January 25, 2010
[...] shaving creams, etc., by companies like Axe. [See Old Spice centaur, Axe blow job towel, Axe oral sex shower gel, Axe irresistible chocolate man and Axe converting Hillary Clinton into an Obama [...]
Jaxin — April 1, 2010
No comment about the LynxJet slogan, "Get on/Get off"?