These three ads for yogurt ran in Brazil. They are supposed to inspire revulsion. Their tagline is:

“Forget about it. Men’s preference will never change. Fit Light Yogurt.”

Many have commented that these women look hot, not repulsive. So the images might be useful for inspiring a discussion about polysemy and the fact that advertisers can’t control how their images are perceived.

Alternatively, they might work differently in Brazil than the U.S. Any thoughts?

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