sexuality

I started talking with my 8-year-old son and 10-year-old daughter about sexuality as soon as they started to ask questions like, “How are babies made?”  From my point of view, books have all the answers, and I turned to It’s So Amazing: A Book about Eggs, Sperm, Birth, Babies, and Families by Robie H. Harris and Michael Emberley as a starting point.

But recent news has me wondering how and when to initiate other, more difficult conversations about sexuality and power.

For example, my neighbor and I were talking over our 10-year-old daughters’ heads at the bus stop on Monday morning about Dominique Strauss-Kahn, the managing director of the International Monetary Fund who has been arrested and charged with sexually attacking a maid.

Our conversation went like this:

Neighbor: “Did you see the news about Dominique Strauss-Kahn?”

Me: “Yes, it really does show that incidents like that are about power.”

Neighbor: “That’s for sure.”

My daughter Maya hovered nearby, sensing that we were discussing something juicy, but not entirely understanding.  She interrupted us with a question about school, and we changed the subject.

And then yesterday the news broke that Arnold Schwarzenegger fathered a child with one of his household employees.

I admit to turning the paper facedown on the kitchen table.  I would have found a way to talk about the Schwarzenegger story, of course, but I wasn’t eager to have the conversation.

As someone who jumped in early with the “sex talk,” I wonder why I’m shying away from talking about sexuality and power.  Maybe I want to protect my children from linking sexuality and violence when they still want to believe the best about people’s intentions.  After reading Veronica Arreola’s great post, “Can We Whistle Stereotypes Away?” I think I might be doing a better service to my kids if I’m honest in acknowledging that some men abuse power over women.

GWP readers, what do you think?  Is there a right time for the other sex talk?  Do you have advice about how to navigate this topic?

Last month, the CDC released a report that I’m going to pick on a little bit, though I’ve seen numerous researchers make similar faux pas in surveys I’ve taken and studies I’ve read.  The report, Sexual Behavior, Sexual Attraction, and Sexual Identity in the United States, uses data from the 2006-2008 National Survey of Family Growth to summarize findings on these topics.  I’m just going to harp on a tiny bit of the survey design, because I think it’s illustrative of a broader point about how survey design can reflect and even shape attitudes about what is and isn’t a sex act, and what is and isn’t a sexual relationship.

Now, to be fair, the NSFG is primarily about addressing things like pregnancy, marriage, and STIs.  The portion of the survey that focuses on sexual acts includes same-sex partners but it’s still geared towards things like STI risk, and thus focuses on sex acts that have a high STI risk like penetration and oral sex.  But there’s still a big problem in the way it describes the possible sex acts for males and females.

Note: The portion below the cut may not be safe for work due to frank descriptions of sexual acts.

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This interview originally appeared in the Ms. Magazine Blog and is re-posted with permission.

In Part I of my interview with Gail Dines, the self-described anti-porn feminist discussed sexual freedom, coercion, safety and harm. Part II continues the conversation. And this time, porn actors respond.

Shira Tarrant: Your new book, PORNLAND: How Porn Has Hijacked our Sexuality (Beacon Press), is out this month. When readers pick up this book, what do you want them to know by the time they put it down?

Gail Dines: I want people to understand that porn is a business with considerable political clout and the capacity to lobby politicians, engage in expensive legal battles and use public relations to influence public debate. Like the tobacco industry, this is not a simple matter of consumer choice; rather, the business is increasingly able to deploy a sophisticated and well-resourced marketing machine, not just to push its wares but also to cast the industry’s image in a positive light.

These are not fun, creative, playful images that feed our sexual imaginations but instead are industrial products that depict a type of sex that is formulaic, generic and plasticized.

ST: I know you’re concerned about harm to women. In Pornland you describe on-the-job injuries sustained by some porn actors–for example, HPV, genital bruising and HIV. All forms of work involve exploitation and risk, whether it’s dying on an oil rig, developing carpal tunnel syndrome or being exposed to asbestos–what makes risks in porn any worse than other workplace dangers?

GD: HPV or genital bruising are generally not listed as job hazards. Women who do porn talk about anal prolapse and surgery [for repair]. The injuries in porn leave long-lasting emotional impacts. The level of abuse and violence to women in porn stands out. There is the psychological trauma of having one’s body treated in this way. It is a very intimate form of abuse. Articles from the porn industry press reveal how difficult and demanding the job is and that women can’t last that long in the industry because of injury.

*****

I asked folks in the porn industry for their responses to Gail Dines’ claim that porn physically traumatizes women. Beth Brigham disagrees. (Brigham was formerly Dines’ research assistant and worked in porn.) She reports:

There’s no emotional trauma from a sex act that you’re prepared for. If you know in advance what you’re going to be doing, you are ready. If I have a day where I’m doing seven penetrations, I know what to do to insure that my body remains healthy. Sex acts don’t happen by accident in porn and you know how to deal with them in advance.

April Flores, a BBW adult actress, adds:

“There is no doubt porn is a very physical job. However, it is also a very individualized profession. Each performer is responsible for their own physical health. A performer always has the choice of not doing something they are not comfortable with. All of my peers are doing work they feel proud of and that enhances and expands on their own sexuality. Gail Dines thinks all performers are victims and this couldn’t be further from the truth.

I also need to point out that many people outside the industry are having rough sex by choice. I’ve heard quite a few stories of people [in the general population] going a little too hard and hurting themselves.

Dines worries about increasing rates of anal sex caused by men who watch gonzo and convince women to bend over–never mind the missing data, non-het sex or women’s sexual agency. It’s unclear that porn is behind this alleged trend, and the tone implies there’s something wrong with human proclivity.

Then there’s the matter of spanking, teasing, topping or switching. Here’s what Dines says:

Pornographers are controlling sexuality. Sexuality is coming out of an industry not imagination. Porn contributes to more BDSM because [it] appeals to bored and desensitized porn users. This isn’t about sex but about corporatizating desire. It’s not an accident that there’s more BDSM activity now.

Again, there’s the question of evidence. And didn’t Dines say that private sex is a personal matter?

By phone, Dines tells me that what people do sexually is none of her business. “I’m not talking about constraining sexuality, but creating sexuality that is based on respect and equality. I’m not against sex,” Dines says. Her concern is about “the business of porn, not the practice of private pleasure.” But perhaps that line is blurry.

To be continued in Part III …

Above image: “Three Nudes and Reclining Man” (1934) by Ernst Kirchner, public domain. From Wikimedia Commons.

Hooking up is getting lots of video and academic attention. Plus, it’s Spring — and Spring Break — so it seems timely to re-post the following (with permission from the Ms. Magazine Blog).

The days are finally longer. Birds are chirping and green leaves are starting to bud. This can only mean one thing. Spring Break! And with Spring Break comes hook ups.

Some folks are freaking out about this “new phenomenon” of hooking up, but I’d argue it’s hardly new — check the lyrics from those 1975 disco heroes, KC and the Sunshine Band:

baby, babe let’s get together
honey, honey me and you,
and do the things, oh, do the things
that we like to do.

oh, do a little dance, make a little love …
get down tonight…

Translation? Hey, shorty, let’s hook up.

The 1960s had Free Love. The 1980s was about the cazh (as in casual sex). Today we can knock boots, hit it and quit it, find an FWB or a ONS. Call it what you want, it’s still consensual sex outside of a committed relationship. And while the language may change, the moves remain the same.

What is new on the sexual landscape are debates about whether casual sex is all about fun and free will, or if hooking up is linked to sexual assault and women’s objectification.

The fact is that young adults ages 18 to 24 who have casual sex do not appear to be at higher risk for psychological fall-out compared to their partnered peers. In so many words, Score! says Jaclyn Friedman of Yes Means Yes. Research from the University of Minnesota “reveals the truth that neither Hollywood nor the Religious Right want you to know: Casual sex won’t damage you emotionally. Not even if you’re a girl!”

But Occidental College professors Lisa Wade and Caroline Heldman might disagree. Their forthcoming article, “Friends with Benefits, Without the Friendship Maybe?” points out that college hook-up culture often involves drinking — a known factor in sexual assault. Young women and men alike say the sex is often unpleasant and meaningful connection is elusive. Many students offer harrowing descriptions of assault, sexually transmitted infections, emotional trauma and gendered antagonism. Yet hooking up — with its risks, missteps, and possible mistakes — is still a chance to explore sexual boundaries.

Determined to get to the hot-and-bothered heart of the matter, Heather Corinna from Scarleteen.com is launching a new study on multigenerational experiences with casual sex. Corinna hopes to find “a more diverse, realistic and non-prescriptive picture of people’s sex lives and ideas about sex.”

Yet, according to Salon.com’s Kate Harding, “the problem that needs solving isn’t hook-up culture, but the intense pressure on girls and women to focus on getting and keeping a guy, rather than on getting and keeping whatever they want.” Documentary filmmaker Therese Shechter of The American Virgin gives a nod to this point:

What’s actually bad for women and girls is treating us like victims who need protecting [and] ignoring that our sexual experiences, good or lousy, can contribute to our growth and development as human beings.

“I’m all for sexual freedom as long as you’re safe,” says Jacob Levy, an 18-year-old student at California State University, Long Beach. “[But] there should be a warning label on hooking up,” adds 20-something Stefaney Gonzalez. “Something like WARNING: proceed with caution.”

As Nancy Schwartzman documents in her gripping film, The Line, there is potential for both pleasure and peril with sex, casual or otherwise. Hooking up doesn’t happen in a vacuum, but against the backdrop of crime rates that show one in six women (and one in 33 men) statistically likely to face sexual assault in their lifetime.

Hooking up also has a gendered hue when girls are taught that being sexy is about performing instead of about self-pleasure and expressing what feels good. It’s what philosophers call “illocutionary silencing” — when girls and young women fail to say what they want. As Heldman wrote in Ms. magazine, self-objectification has serious impacts on girls’ political efficacy and sexual pleasure. Getting off becomes tied to seeing oneself through the eyes of someone else, or through the lens of an imaginary porn camera.

The issue isn’t imaginary porn cameras, though; there are lots of items that clutter the sexual imagination. But here’s a thought, and it’s not a new one: Reducing sexual harms like assault, coercion, and slut shaming means maximizing sexual pleasure. Let’s kick forced power disparities and nonconsensual objectification out of our everyday lives in the bed and beyond. That’s when the girls will really go wild. On our own terms.

Photo courtesy of: http://www.flickr.com/photos/gaelx/ / CC BY-SA 2.0

This interview originally appeared in the Ms. Magazine Blog and is re-posted with permission.

Move over dot-com, dot-org, and dot-gov. There’s a new domain on the block: dot-xxx. With 370 million sites and $3,000 spent for online porn every second, the industry’s revenues surpass earnings by Microsoft, Google, Amazon, eBay, Yahoo, Apple and Netflix combined.

This is author Gail Dines’s point: Porn is about profit, not pleasure. Some people make a buck; many more are harmed, argues Dines in her new book PORNLAND: How Porn Has Hijacked our Sexuality (Beacon Press).

Gail Dines calls herself an anti-porn feminist, but she is quick to clarify that she’s not anti-sex. Unlike Dines—and in the interest of full disclosure—I am not anti-porn. I oppose censorship and unproductive arguments pitting sex-positive feminists against anti-porn activists. This keeps rival groups in far corners of the Sex Wars boxing ring. We need more conversation—not less—which means asking tough questions across ideological divides. To that end, I interviewed Gail Dines, curious about our agreements and differences on The Porn Question.

Ms./Shira Tarrant: You wrote Pornland for a mainstream audience. What is your primary hope for this book?

Gail Dines: I wrote Pornland to raise consciousness about the effects of the contemporary porn industry. Many people have outdated ideas that porn is pictures of naked women wearing coy smiles and not much else, or of people having hot sex. Today’s mainstream Internet porn is brutal and cruel, with body-punishing sex acts that debase and dehumanize women.

Pornland looks at how porn messages, ideologies, and images seep into our everyday life. Whether it be Miley Cyrus in Elle spread-eagle on a table dressed in S&M gear, or Cosmopolitan telling readers to spice up their sex lives with porn, we are overwhelmed by a porn culture that shapes our sexual identities and ideas about gender and sexuality. Pornland explores how porn limits our capacity for connection, intimacy and relationships.

ST: What is it about Miley Cyrus in S&M gear that bothers you? Is it her age? Or simply that she’s wearing pseudo-bondage gear?

GD: The problem is that women in our culture have to conform to very narrow definitions of femininity and it’s defined by porn. Miley Cyrus’s performance is not about creativity but dictated by capitalism. She aged out of Disney and this is the carefully planned-out launch of the new Miley Cyrus.

My issue is about the market and about how pornography frames femininity. Women are either fuckable or invisible. Miley Cyrus wouldn’t make any money [with an unfuckable image].

ST: Are you opposed to consensual BDSM sex in real life? Or do you see this as a harmful and exploitative relationship?

GD: What people do outside corporate forces, or outside capitalism, is none of my business.

I’m critiquing the commodification of sex. That gets confused with the idea that I’m telling people what to do in the bedroom. It’s a much easier argument to make [but] it’s a refusal to take seriously a radical feminist critique of the culture.

ST: Some people working in the business argue that porn is a legitimate way to earn a living. I know you disagree, but that keeps us stuck in an us-versus-them sex war. Do you see a way to move past that stalemate?

GD: The industry frames the work as a choice, because otherwise that would ruin porn. Choice is built into the way men enjoy porn. Men I interviewed are convinced the women in porn really choose this and enjoy their job.

Increasingly, women are drawn to porn by the glamorization of the industry. Some women have made porn work for them—Sasha Grey, Jenna Jameson. Jenna Jameson was on Oprah, who was gushing about her. Oprah went to her house and showed the audience Jameson’s expensive cars and private art collection. This looks attractive to women with limited resources. Capitalism can only succeed if there are people around who will do the shit work. Women with law degrees are not lining up to do porn. The vast majority of women doing porn don’t make it and don’t get famous. They end up in low paid work as well as the brothels of Nevada.

We need a world where women have real options to make a living. This is a class issue and a race issue. To talk about choice is to ignore how people are constrained by their social and economic situations.

To be continued in Part II …

Above: pornographic film set, 2007. Photo by Larry Knowles for The Naughty American website licensed under Creative Commons Attribution 2.0 Generic.

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I had the pleasure of spending last weekend in the presence of Isla, a four-year-old who LOVES Toy Story Two and LOVES Jessie even more. When the scene highlighting Jessie’s back story came on, she jumped off the couch and ran towards the television with a look of rapture on her face. Once the song finished and the main narrative resumed, she chanted “More Jessie, more Jessie!!!”

Sadly, if her parents bring home Toy Story 3 for her to enjoy (released on DVD November 2^nd), she will find there is not more Jessie. Rather, the male toys are still front and center. Meanwhile, the female toys have gone missing (Bo), fallen in love with Ken (Barbie) or gone soft for Latino Buzz (Jessie).

Though Toy Story 3 opens on a female-empowerment high, with Mrs. Potato-Head displaying mad train-robbing skills and Jessie skillfully steering Bullseye in the ensuing chase, from there, the bottom drops out of the film’s female quotient. Out of seven new toy characters, only one is female – the purple octopus. This is far worse than the one female to every three males ratio documented in children’s media by The Geena Davis Institute on Gender and Media.

When I first viewed the 3^rd film, I was almost giddy as Mrs. Potato-Head and Jessie chased a train in the opening scene. Alas, after this first scene, the movie went back to its male focus, throwing in rather sexist and homophobic banter along the way. For example, Mr. Potato Head says at one point “No one touches my wife, except for me!” while another character suggests she needs her mouth taken off. As for Ken, he is depicted as a closeted gay fashionista with a fondness for writing in sparkly purple ink. Played for adult in-jokes, Ken huffily insists “I am not a girl toy, I am not!” when an uber-masculine robot toy suggests as much during a heated poker match. In the typical way homophobia is paired with misogyny, the jokes about Ken suggest how funny and scary it is for a man to be either feminine or queer. Admittedly, Barbie ultimately rejects Ken and is instrumental in Woody and Co’s escape, but her hyper-feminine presentation coupled with Ken’s not-yet-out-of-the-toy-cupboard homophobia make this yet another family movie that perpetuates damaging gender and sexuality norms.

Though the film ends with young Bonnie as the happy new owner of the toys, Woody would have to become Wanda and Buzz become Betty in order for the series to break Pixar’s male-only protagonist tradition. Finally a female-helmed film is on the horizon though – Brave – too bad the protagonist is a princess (how original!) and Pixar recently fired the female director (it’s first ever).

This is not to say that Pixar’s films are not funny and clever. And I would agree that in many regards Pixar films are an improvement on Disney. But need we settle for “better than Disney”? Can’t we ask they also make films with female protagonists, with racial and class diversity, without homophobic jokes, and, ahem, with FEMALE DIRECTORS?

Some 43 years after Mowgli’s love interest in The Jungle Book sings of her future daughter, “I’ll send her to fetch the water, I’ll be cooking in the home” her metaphorical daughters populate not only Disney films, but also those of Dream Works and Pixar. Alas, not only do these animated daughters still accord to gender norms for the most part, so too do their creators – most animators, screenwriters, directors, and producers are still men, completing Mowgli type adventures in the Hollywood jungle, adventures that still place boys front and center while keeping their female counterparts as figurative water fetchers.

Brenda Chapman, the female director who seemingly broke away from the sticky Cinderella floor to slipper through the glass ceiling into what is reportedly the Pixar boys club was sadly turned back into a non-directing pumpkin– no fairy tale ending for her as the director heroine of Brave, a film she wrote and has been developing for several years. Instead, Mark Andrews has reportedly taken over director duties. The title of his Pixar Short, One Man Band, is a fitting way to describe what seems to have become Pixar’s one-note ode to male helmed and focused films.

While changes in directors are common in the film world, Chapman’s firing caused quite the stir as she was Pixar’s first woman director – all eleven previous films were directed by (and featured) men. Pixar is not unique in this regard: As Sharon Waxman & Jeff Sneider write, “The animation industry is not known as a warm and fuzzy place for women.”

And, it was only this year that a woman finally won Best Director at the Academy Awards, despite the fact women have been involved in filmmaking since its beginnings in 1896.

Tracy L., a former film development executive with 12 years experience in the industry, responded to Chapman’s dismissal as follows:

“The bigger issue here is not the firing but why Pixar has never had a female director to begin with. The bigger story to my way of thinking is the utter lack of female input behind the scenes and the lack of female protagonists on screen.”

In films, this lack of women behind the scenes seems to translate to a certain type of woman character on screen–one who is less heroic, adventuresome, independent and important than the male robots, toys, cars and humans that surround her.

With Disney figuratively cutting Rapunzel’s powerful locks by making Tangled more boy-focused, and now Pixar taking away Chapman’s directorial wand, what’s next–a film about a female warrior who suddenly becomes a gooey-eyed animal lover? Oh, that’s already been done (Pocahontas). How about taking a you-go-girl patriarchy-defier and stealing her voice? Oh, that one is taken too (Little Mermaid).Wait, I know: a movie about a matriarchal society filled with female power-players that have to be saved by a tremulous boy. (Oops, that’s Bug’s Life).

So, I want to add my virtual voice and echo four-year-old Isla “I want more Jessie!” Come on, Pixar, get with the Bigelow effect already: encourage more women directors and more female friendly story-lines! Really, now, let some women lead your (or at least play in) your one-man band, would you?

Sexy geek. Sexy nerd. Tina Fey.

Lately it’s been just fine that women are smart…as long as we’re also smoking hot.

In a recent article at WomeneNews, Danica McKeller revealed the name of her upcoming and third in a series of math books for girls – “Hot X: Algebra Exposed.” Oh my.

At the 2010 Chicago Women in Science symposium a speaker’s talk was about how women can use our womanly skills to get ahead in science. It wasn’t a talk about wearing short skirts, but rather embracing ones femininity and the apparent skills that go along with that like multi-tasking. One of my former students told me she was offended by part of that presentation. Another student told me she felt that if she emphasized her girlishness, she would be kicked out of her lab for not being serious or at least not taken seriously. Both agreed that there were some excellent points in the presentation as well.

On one hand, there is still a strong stereotype of who does science and math: a nerd. There are some people who believe that this stereotype is one reason why we don’t have more women in science, technology, engineering and math. Even if this is 10% of the reason, is the answer calendars of nude students? What about model engineers?

Back to McKeller’s book title. She’s making a career out of pinkifying math and making, like, math all girly with questions about text messages and shopping. So what does it mean that she’s making a sexual innuendo in the title of a book aimed at the algebra set? Nowadays, high schools expect kids to be taking algebra freshmen year, if not sooner. So that’s what, 14-15 years in age? Grown women with PhDs modeling is one thing, hell even college students stripping down for a calendar (which will haunt their Senate campaign one day) is a different discussion. They are adults. But should a math book for teens be sexualized? Aren’t their lives sexualized enough?

We have a lot of issues to tackle on this road to fairness and equity. Do we really need to add sex into the mix?

Michelle Cove is a filmmaker, journalist, and bestselling author. Her book Seeking Happily Ever After: How to Navigate the Ups and Downs of Being Single without Losing Your Mind will be published by Penguin this October. Her film, Seeking Happily Ever After, debuts this weekend at the California Independent Film Festival. Here’s Michelle! -Deborah

Seeking Happily Ever After (www.seeknghappilyeverafter.com) is a feature-length documentary about why there are more single 30-something women than ever and whether women are redefining “happily ever after.” The idea sprang from a discussion I had three years ago with a friend at a coffeehouse (where all great conversations take place). We were talking about the media’s focus on the rising number of single women, and how wrong they seemed to be getting it in their portrayal of who these women are. In movies and TV, we watched single women in their mid-twenties and older portrayed repeatedly as either totally desperate to marry or so career-driven they couldn’t be bothered to find a man. The single women of reality TV seem to get falling-down drunk like college freshman, hang in hot tubs with men they barely know, and/or sob in the fetal position like toddlers.

So it wasn’t exactly surprising when Live Science reported recently that while there are more single women than ever, the “spinster” stigma is not lifting for women. Um…duh.

Look at the models we see week to week. We’ve got Emma on “Glee,” who pined after Mr. Schuester all of season one like a 5th grade girl; we’ve got Liz Lemon on “30” rock who is so pathetic in the love department that she can’t find anyone to drive her home from the root canal she intentionally scheduled on Valentine’s Day. And let’s not forget our small-screen-turned-big-screen poster child for single women everywhere: Carrie Bradshaw on Sex and the City. So many of us hoped she would remain the cool, smart single woman who followed her own path. Instead, the writers married her off to Mr. Big—the man who made a hobby of letting her down and breaking her heart, even skipping out on the wedding after agreeing to wed Carrie (Sure they eventually get hitched, but it felt like a big downer to me).

I’m proud of Seeking Happily Ever After, which premieres this month at the California Independent Film Festival. Producer Kerry David and I made it our mission to reveal the various ups and downs of being a single woman today—while giving women an array of real-life inspiring stories told by singles around the U.S. Kerry is single, I’m happily married and we have no agenda to push women into any particular relationship status. We just want women to make their choices about “happily ever after” with intention and clarity. Now we just need some media support to boost single women’s confidence instead of perpetually adding to the spinster stigma.

To watch the trailer and support the doc, visit: http://kck.st/bV022F

I recently blogged about hooking up at the newly launched Ms. Magazine Blog. I end the piece by saying that when it comes to sex:

Reducing sexual harms like assault, coercion, and slut shaming means maximizing sexual pleasure. Let’s kick forced power disparities and nonconsensual objectification out of our everyday lives in the bed and beyond. That’s when the girls will really go wild. On our own terms.

Writer-artist Karen Henninger wrote me to say she’d love to share some insights, experiences, and history about hooking up. It seems Karen and I don’t quite see eye to eye on the issue of casual sex among consenting adults. So, in keeping with the theme, I thought it would be cool to — yes — hook-up across blogs to keep the conversation lively. With that, I introduce our Girl W/Pen guest blogger who writes the following:

Are you aware that the Women’s Movement at the turn of the 20th century started with the idea of Free Love?

Free Love goes beyond “sex without commitment.” In the late-1800s the issue included marriage, women’s lives, and freedom from government control. Since the 1950s, especially, there has been success moving toward free love rather than forced love. But we won’t even know what is possible until we are given political freedom to live as we choose when it comes to sexuality and love.

I am for Free Love and Free Sexuality but this requires treating people without harm. I watch others go down the same old patriarchal road in their relationships over and over while I scratch my head thinking, Wow, there’s another way that is so much better for everyone.

No only is love free, but it is abundant. Love can’t really exist if it isn’t free. What makes hooking up harmful is the way it is done. The same goes for marriage and everything in between. Harm comes from the abuse of power and control. Love is simply freedom from harm. Yet harm is so entrenched in our everyday lives that we see it as normal. And then activism becomes necessary to experience something different.

Karen Henninger is a visionary visual artist, writer, and independent scholar. She holds a degree in Letters, Arts and Sciences from Penn State University and a Related Arts degree with concentrations in English and Women’s Studies from Kutztown University.

Coco Chanel has often been quoted as saying, “A woman who doesn’t wear perfume has no future.” If perfume staves off doom, then perhaps that’s what inspired this otherwise-inexplicable new ad by GlaxoSmithKline for its HPV vaccine:

As you can see, it leads with a blue-eyed, fair-skinned, made-up (and apparently affluent) young woman lounging on an antique sofa on the first floor of a mansion. But softly shimmering lights and fairy-like chimes distract the waif from her book. She dreamily follows the golden twinkling lights up an impressive staircase, where she gazes with a beatific smile upon a champagne-colored perfume bottle magically floating in mid-air. As the bottle rotates to reveal the words “CERVICAL CANCER“, the young woman’s expression switches from bliss to frowning concern. Enter the narrator’s voice:

Maybe it’s unfair to get your attention this way, but nothing’s fair about cervical cancer. Every 47 minutes, another woman in the U.S. is diagnosed. But, there are ways to prevent it. Talk to your doctor.

Unfair? I would have said “insulting.” As in, maybe it’s insulting to assume that the best way to attract a young woman’s attention to a serious health issue is to dupe her into thinking she’s watching a perfume commercial? But, if you want to talk ‘unfair’…Maybe it’s unfair that there hasn’t been a public health campaign to educate teens, women and men about sexually-transmitted HPV (human papillomavirus), which can cause not only cervical cancer but also other serious cancers in men and women? Maybe it’s unfair that the only public “education” about the HPV epidemic has come in the form of pharmaceutical ads that continue to narrowly brand and market HPV vaccines as “cervical cancer” vaccines?

The ad finishes by presenting a GlaxoSmithKline website — which troubles me, as a sexual health researcher, because it does not offer visitors a comprehensive HPV education. But that may have been too much to hope for, given that their HPV vaccine (Cervarix) received FDA approval for use in girls and women (ages 9 to 26) just this past October.

So, skip this ad and website if you’re looking for a more neutral source of information about HPV vaccine options, and visit the CDC instead. And those who’d like a more thorough STD/STI education should check out the American Social Health Association and other website resources which are not funding by pharmaceutical companies.

Note: while GSK has disabled adding comments to their series of new ads, you may rate not only this ‘perfume’ ad but also their ‘front porch‘ and ‘night out‘ ads with the start-ratings you feel they deserve. And, for more on the mis-marketing of HPV vaccines, read my article, “Why Men’s Health is a Feminist Issue,” in the Winter issue of Ms., on newsstands now.

(Originally posted on Ms. blog, cross-posted at Sociological Images and AdinaNack.com)