PalinIt was revealed this week that McCain’s campaign spent $150,000 to outfit Sarah Palin for the campaign. Given the fury of feminists over the attention paid to Hillary’s outfit, and that little hint of cleavage she once showed, should any attention be focused on how much Palin’s wardrobe has cost?

You could say that the price tag doesn’t matter–that campaigns are all about image, that Obama spends millions on TV commercials, so what’s the difference? I would say that the wardrobe expenditures are significant because they reveal the bankruptcy with which the campaign approached Palin from the get go: All image, no substance. TV commercials may be all gloss, but they purport to represent larger ideas in a campaign, which are then backed up in interviews, speeches, and debates. With one debate, very few interviews, and speeches meant to rally rather than inform, it’s hard to understand how Palin’s wardrobe might connect to a larger vision. Except it does tell us one thing: For all the cries (sometimes deserved) about sexism against Palin, her own campaign was treating her like a dress-up doll from the beginning.

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