“Resort Ready Style,” the subject line reads. Another day another email from the retailer Janie and Jack, a manufacturer of high-end baby and children’s clothing. “Exclusive Debut: Be first to shop coastal looks just right for a sunny escape.” A photo of a small white boy, maybe 4-years old, accompanies this caption. He wears red khaki shorts, a blue shawl neck sweater, lace-up shoes sans socks, and what looks to be a pair of Ray Ban sunglasses. He’s cute, with his blonde hair swept to one side, a toothy grin, and leaning casually against the side of a wooden sailboat.

It’s December, so I’m not sure who is getting away with a sockless coastal vacation in the Northeast. But what I find so interesting about Janie and Jack—and other children’s retailers like it—is its codification of “taste,” association with leisure, and representation of children as small adults. By the time we are adults, we usually understand our taste as something that reflects our personal preferences, our supposed and somehow inborn orientation to style. Examining the marketing and sale of children’s clothing, however, makes it clear that we are acculturated into style; children, after all, are not purchasing their own Fair Isle sweater pants.

 Image Source: www.janieandjack.com
Image Source: www.janieandjack.com

Pierre Bourdieu was a French Sociologist who, in his book on Distinction, developed the concept habitus to describe the social origins of taste. It’s a way to see inequalities in our relationships to cultural artifacts and activities and on our bodies. For example, while the ability to purchase a $119 wool suit blazer in size 3-6 months requires economic privilege, easily imagining and desiring to see one’s baby in it also reflects a long held class location and taken-for-granted world of pleasure and pomp. Importantly, Bourdieu notes, taste leads to distinction, by which we rank people according to “highbrow” vs. “lowbrow” or “classy” vs. “trashy.” Social hierarchies, then, are reflected in and essentialized through the development of taste over our lifetimes.

"First Fancy." Image Source: www.janieandjack.com
“First Fancy.” Image Source: www.janieandjack.com
Faux Fur Collar Cape: $89. Image Source: www.janieandjack.com
Faux Fur Collar Cape: $89. Image Source: www.janieandjack.com

Don’t get me wrong, these kid models are beautiful. And I receive daily emails from Janie and Jack because I popped for a $72 sweater and beret for my daughter before she was born (which we forgot to put her in before she was too big for them!). I figured she could wear the outfit to meet her Great Uncle, who is an antique dealer and interior designer. I almost went for the orange dress with a Hermès print, instead. My ability to recognize Hermès and to buy the sweater and beret say something about my introduction to high-end fashions and financial means. But the feeling that my daughter would better reflect her Uncle’s style in a beret says something about my lack of membership to and attempt to pass in a particularly classed group that demonstrates a fastidious pedigree.

Polo Sweater: $52. Image Source: www.janieandjack.com
Polo Sweater: $52. Image Source: www.janieandjack.com

There is more to say here about the social significance of the children’s clothing market, especially in regards to race and gender, as well as to conceptions of children as small adults or people-in-progress. As we peer through shop windows, relate to fashion models and mannequins, and to others who do and do not share our tastes, Bourdieu’s lesson about ingrained orientations to representations of class are as relevant as ever.

 

 

 

 

For more on style, class, and inequalities, see Barber’s article on The Well-Coiffed Man: Class, Race, and Heterosexual Masculinity in the Hair Salon and chapter on “Styled Masculinity: Men’s Consumption of Salon Hair Care and the Construction of Difference” in Exploring Masculinities, edited by C.J. Pascoe and Tristan Bridges.

 

Singer-songwriter Hozier played “guess the man buns” on VH1, and Buzzfeed facetiously claimed they had “Scientific Proof That All Celebrity Men are Hotter with Man Buns.” Brad Pitt, Chris Hemsworth, and David Beckham have all sported the man bun. And no, I’m not talking about their glutes. Men are pulling their hair back behind their ears or on top on their heads and securing it into a well manicured or, more often, fashionably disheveled knot. This hairstyle is everywhere now: in magazines and on designer runways and the red carpet. Even my neighborhood Barista is sporting a fledgling bun, and The Huffington Post recently reported on the popular Man Buns of Disneyland Instagram account that documents how “man buns are taking over the planet.”

David Beckham, Orlando Bloom, and Jared Leto all sporting man buns/elle.com
David Beckham, Orlando Bloom, and Jared Leto all sporting man buns/elle.com

At first glance, the man bun seems a marker of progressive manhood. The bun, after all, is often associated with women—portrayed in the popular imagination via the stern librarian and graceful ballerina. In my forthcoming book, Styling Masculinity: Gender, Class, and Inequality in the Men’s Grooming Industry, however, I discuss how linguistic modifiers such as manlights (blonde highlights for men’s hair) reveal the gendered norm of a word. Buns are still implicitly feminine; it’s the man bun that is masculine. But in addition to reminding us that men, like women, are embodied subjects invested in the careful cultivation of their appearances, the man bun also reflects the process of cultural appropriation. To better understand this process, we have to consider: Who can pull off the man bun and under what circumstances?

I spotted my first man bun in college. And it was not a blonde haired, blue eyed, all American guy rocking the look in an effort to appear effortlessly cool. This bun belonged to a young Sikh man who, on a largely white U.S. campus, received lingering stares for his hair, patka, and sometimes turban. His hair marked him as an ethnic and religious other. Sikhs often practice Kesh by letting their hair grow uncut in a tribute to the sacredness of God’s creation. He was marginalized on campus and his appearance seen by fellow classmates as the antithesis of sexy. In one particularly alarming 2007 case, a teenage boy in Queens was charged with a hate crime when he tore off the turban of a young Sikh boy to forcefully shave his head.

Stylehunter.com encourages men to "Think more Indian Sikh than Kardashian at the gym" when creating their man buns.
Stylehunter.com encourages men to “Think more Indian Sikh than Kardashian at the gym” when creating their man buns.

A journalist for The New York Times claims that Brooklyn bartenders and Jared Leto “initially popularized” the man bun. It’s “stylish” and keeps men’s hair out of their faces when they are “changing Marconi light bulbs,” he says. In other words, it’s artsy and sported by hipsters. This proclamation ignores the fact that Japanese samurai have long worn the topknot or chonmage, which are still sported by sumo wrestlers. Nobody is slapping sumo wrestlers on the cover of GQ magazine, though, and praising them for challenging gender stereotypes. And anyway, we know from research on men in hair salons and straight men who adopt “gay” aesthetic that men’s careful coiffing does not necessarily undercut the gender binary. Rather, differences along the lines of class, race, ethnicity, and sexuality continue to distinguish the meaning of men’s practices, even if those practices appear to be the same. When a dominant group takes on the cultural elements of marginalized people and claims them as their own—making the man bun exalting for some and stigmatizing for others, for example—who exactly has power and the harmful effects of cultural appropriation become clear.

Actor Toshiro Mifune in the movie, Samurai I: Musashi Miyamoto/whitecitycinema.com
Actor Toshiro Mifune in the movie, Samurai I: Musashi Miyamoto/whitecitycinema.com
Sumo Wrestlers with the traditional chonmage/japanesetimes.co.jp
Sumo Wrestlers with the traditional chonmage/japanesetimes.co.jp

Yes, the man bun can be fun to wear and even utilitarian, with men pulling their hair out of their faces to see better. And like long-haired hippies in the 1960s and 1970s, the man bun has the potential to resist conservative values around what bodies should look like. But it is also important to consider that white western men’s interest in the man bun comes from somewhere, and weaving a narrative about its novelty overlooks its long history among Asian men, its religious significance, and ultimately its ability to make high-status white men appear worldly and exotic. In the west, the man bun trend fetishizes the ethnic other at the same time it can be used to further marginalize and objectify them. And so cultural privilege is involved in experiencing it as a symbol of cutting-edge masculinity.

I traveled to Winthrop University five months after my baby was born to talk to faculty and students about women’s unique needs during disaster. I was flying with my electric breast pump, which would both save me from the horrifying pain of engorgement and allow me to avoid dumping what women’s health practitioners call “liquid gold.” I am not a “breast is best” advocate; I’m a “whatever-the-mother-wants-to-do” advocate. Women, after all, already experience a lot of pressure around what it means to be a good mother, and research shows that the discrepancies between their expectations (like breastfeeding) and their experiences (finding breastfeeding difficult, impossible, painful, frustrating, and just plain not wanting to do it) causes stress, unhappiness, feelings of failure, and affects their overall experiences of motherhood.

Look how easy it is/Blogs.babycenter.com
Look how easy it is/Blogs.babycenter.com

Older women have oohed and ahhed over my pump, wishing they had something so efficient when their children were babies. Indeed, I came home from the hospital with a manual pump that was completely useless (the only pump my insurance covered), and I wondered how the generation before me didn’t chuck them in the fire just to watch them burn (yes, they are that bad). To these women, I was a “good” mother—a mother so dedicated to breastfeeding my child that I was able to bridge my work and my motherly duties. If I was going to insist on working outside of the home, they suggested, at least I was still putting my baby first. There is no short supply of family and friends who applaud mothers of infants for toting their pumps to work, and who tsk-tsk women for forgoing breastfeeding (or, ironically, for breastfeeding “too long”).

The portable electric breast pump symbolizes the supposed freedom of contemporary mothers and conjures up the image of the Supermom who juggles it all seamlessly: work, family, husband. Supermom’s repertoire notably does not include self-care, which reflects the cultural conflation of motherhood with martyrdom and ignores women’s experiences of postpartum depression, anxiety, and OCD. (see also, Trina’s post on maternal mental health). What these women didn’t see, though, was me anxiously looking for space to pump while I traveled. Considering that we as a society are so quick to demand women breastfeed, the lack of such space is both curious and telling.

In the United States, we promote conflicting and constraining ideas about women’s bodies as heterosexually titillating or maternal—and which never really belong to them. We show breasts when they are represented as for men, but mothers should hide their breasts by investing in shawls or nursing in dirty public restrooms. On the verge of tears, I stood in a dark humid bathroom stall of the Atlanta airport. My pump hung from a small hook on the stall door, drooped open while I stood there pumping into the toilet. There was no way I could get a clean catch in the bacteria filled lavatory. I snapped a blurry selfie with my iPhone and sent the photo along with an expletive filled text to my husband, expressing my frustration with living in an androcentric society built “by men, for men.” The absence of spaces dedicated to traveling families and nursing mothers does not make the airport gender neutral. On the contrary, by not accommodating nursing and pumping mothers, we push them into the recesses of public spaces and contain their bodies in the home. We imply that public spaces are not meant for them and consequently normalize and privilege adult male bodies. At the same time, demanding that women breastfeed marginalizes their physical, emotional, and psychological struggles with motherhood. It also ignores the multifaceted character of women’s lives, which creates pressure to succeed at both home and work.

Supermom/Christopher Boswell/PhotoSpin
Supermom/Christopher Boswell/PhotoSpin

During my layover returning home, I walked swiftly around the American Airline terminal, desperately looking for a place to pump. I would have just plugged into the nearest cellphone charge station but was sure that the site of me pumping, even if not showing my breasts, would offend someone. When I passed a room dedicated to smokers—with comfy couches and a flat screen cable television—I was tempted to incite protest. An airline representative looked surprised when I asked her, “Where do nursing mothers go?” She finally pointed me to a small family restroom, where I could lock the door. It was dirty and there was no place to sit or set up my pump, but at least it was private—that is until people started knocking at the door to get in and jiggling the handle to hurry me up. I hung my head as a woman yelled through the door, “Other people need to get in!”

Lactation Room Sign Breastfeedchicaho.wordpress.com
Lactation Room Sign Breastfeedchicaho.wordpress.com

Should airports have lactation rooms? Absolutely. So should universities, workplaces, and other public and private spaces. Sometimes all it takes is a clean room, a cozy chair, an electrical outlet, and a mini-fridge. Of course this requires shifting ideologies around women’s bodies and who has a right to be comfortable in social spaces. Lactation rooms don’t make Supermom an attainable ideal and do not excuse people who pressure women about breastfeeding. But they do signal to women and their families that this world is built for them, too. Of course, what might also help is conceptualizing women’s bodies beyond a binary in which they are either exposed heterosexual objects or hidden maternal nurturers. But that’s for another post.