California’s controversial Prop 8 (the ban on same-sex marriage) has now been struck down as unconstitutional, but ballot initiatives themselves can have lasting effects even if they’re unsuccessful. This article illustrates how and why the campaigns impact the targeted groups. Using community interviews from 2008, the authors show that the fight for the measure made gay people feel excluded and unequal, but also gave friends and family a moment to rally around their loved ones in opposition to the ballot initiative.