documentary vision

For nearly two centuries, the term “production” has conjured an image of a worker physically laboring in the factory. Arguably, this image has been supplanted, in recent decades, by office worker typing away on a keyboard; however, both images share certain commonalities. Office work and factory work are both conspicuous—i.e., the worker sees what she is making, be it a physical object or a document. Office work and factory work are also active—i.e., they require the workers’ energy and attention and come at the expense of other possible activities. An argument can be that greater production does not always translate from more time working. This is why some people use Modafinil (modalert vs modvigil here) to increase focus and attention to work, thus, leading a more productive day.

The nature of production has undergone a radical change in a ballooning sector of the economy. The paradigmatic images of active workers producing conspicuous objects in the factory and the office have been replaced by the image of Facebook users, leisurely interacting with one another. But before we delve into this new form of productivity we must take a moment to define production itself.

Following Marx, we can say that any activity that results in the creation of value is production of one sort or another. Labor is a form of production specific to humans because human are capable of imagination and intentionality. more...

A recent Salon.com piece by Bonnie Stewart (a previous Cyborgology contributor) offers an interesting analysis of Klout, the increasingly popular tool for measuring personal value and influence. The Klout site explains:

Our friendships and professional connections have moved online, making influence measurable for the first time in history. When you recommend, share, and create content you impact others. Your Klout Score measures that influence on a scale of 1 to 100.

and

The Klout Score measures influence based on your ability to drive action. Every time you create content or engage you influence others. The Klout Score uses data from social networks in order to measure:

  • True Reach: How many people you influence
  • Amplification: How much you influence them
  • Network Impact: The influence of your network

Stewart criticizes the idea of rationalizing our online interaction (i.e., submitting them to greater efficiency, calculability, predictability, and control). She also notes that Klout is limited in that it fails to measure how our online actions influence (i.e., augment) activity in the offline world. Finally, she discusses how knowledge that Klout exists influences the way people behave online, making them more inclined to act in such a way as to improve their score. Cyborgology editor Nathan Jurgenson recently described this tendency  to view our present actions from the perspective of the documents they will eventually produce as “documentary vision.” more...

(Or: How we’ve come to be micro-celebrities online)

Facebook’s recent introduction of “frictionless sharing” is the newest development in a growing trend: data is being increasingly produced passively as individuals conduct their day-to-day activities. This is a trend that has grown both on and offline. We will focus on the former here; especially “frictionless” sharing that involves syncing Facebook with other sites or apps. Once synced, much of what a user listens to, reads or otherwise accesses are automatically and immediately published on Facebook without any further action or approval.  Users may not even need to “opt into” frictionless sharing because many services are changing their default setting to automatically push content to Facebook. In short, we can say that users play a passive role in this process.

Contrast this to more active sharing: when we “like” or “+1” something (by clicking the eponymous buttons that have spread throughout the Web) it requires the user to make a conscious and affirmative action to share something with others in their network. Nathan Jurgenson (one of this post’s co-authors) previously described these two models as types of “documentary vision:” We actively document ourselves and our world around us as if we have a camera in our hand (“liking”, status updates, photos, etc.), or we can passively allow ourselves to be documented, curating our behaviors along the way (e.g., reading a magazine article so that you can present yourself as the type of person who “likes” that sort of magazine) much like a celebrity facing a crowd of paparazzi photographers.

Let’s make another layer of complexity to this documentary model more...

I should really post a review of this coffee shop. Maybe on Yelp. I could snap a photo of the cool little setup I have going here or tweet about the funny laptop rules at this place. Or I can get meta and type a Facebook update about how I am currently blogging about all of these possibilities to document my experience. While contemplating all of this, Spotify, a music-listening service, published the song I just listened to on Facebook.

Let’s reflect briefly on how we document experience. The first examples I just gave might be called “active sharing” whereas that last example, the Spotify one, highlights how self-documentation is also increasingly passive. And I think this furthers what I call “documentary vision”: the habit of experiencing more and more of life with the awareness of its document-potential.

Much has been made of so-called “frictionless sharing,” the new Facebook feature that automatically publishes updates from partnered sites and services. Sync Facebook with Spotify or the Wall Street Journal and what you listen to or read will be passively published on the new Facebook live-ticker.

This more passive sharing furthers an already established trend: we are increasingly living life under the logic of the Facebook mechanism. more...

I have been thinking through ideas on this blog for my dissertation project about how we document ourselves on social media. I recently posted some thoughts on rethinking privacy and publicity and I posted an earlier long essay on the rise of faux-vintage Hipstamatic and Instagram photos. There, I discussed the “camera eye” as a metaphor for how we are being trained to view our present as always its potential documentation in the form of a tweet, photo, status update, etc. (what I call “documentary vision”). The photographer knows well that after taking many pictures one’s eye becomes like the viewfinder: always viewing the world through the logic of the camera mechanism via framing, lighting, depth of field, focus, movement and so on. Even without the camera in hand the world becomes transformed into the status of the potential-photograph. And with social media we have become like the photographer: our brains always looking for moments where the ephemeral blur of lived experience might best be translated into its documented form.

I would like to expand on this point by going back a little further in the history of documentation technologies to the 17th century Claude glass (pictured above) to provide insight into how we position ourselves to the world around us in the age of social media. more...

I am working on a dissertation about self-documentation and social media and have decided to take on theorizing the rise of faux-vintage photography (e.g., Hipstamatic, Instagram). From May 10-12, 2011, I posted a three part essay. This post combines all three together.
Part I: Instagram and Hipstamatic
Part II: Grasping for Authenticity
Part III: Nostalgia for the Present

a recent snowstorm in DC: taken with Instagram and reblogged by NPR on Tumblr

Part I: Instagram and Hipstamatic

This past winter, during an especially large snowfall, my Facebook and Twitter streams became inundated with grainy photos that shared a similarity beyond depicting massive amounts of snow: many of them appeared to have been taken on cheap Polaroid or perhaps a film cameras 60 years prior. However, the photos were all taken recently using a popular set of new smartphone applications like Hipstamatic or Instagram. The photos (like the one above) immediately caused a feeling of nostalgia and a sense of authenticity that digital photos posted on social media often lack. Indeed, there has been a recent explosion of retro/vintage photos. Those smartphone apps have made it so one no longer needs the ravages of time or to learn Photoshop skills to post a nicely aged photograph.

In this essay, I hope to show how faux-vintage photography, while seemingly banal, helps illustrate larger trends about social media in general. The faux-vintage photo, while getting a lot of attention in this essay, is merely an illustrative example of a larger trend whereby social media increasingly force us to view our present as always a potential documented past. But we have a ways to go before I can elaborate on that point. Some technological background is in order. more...

I am working on a dissertation about self-documentation and social media and have decided to take on theorizing the rise of faux-vintage photography (e.g., Hipstamatic, Instagram). To start fleshing out ideas, I am doing a three-part series on this blog: part one was posted Tuesday (“Hipstamatic and Instagram”) and part two yesterday (“Grasping for Authenticity”). This is the last installment.

taken recently, this is a simulated vintage image of a simulation

With more than two million users each, Hipstamatic and Instagram have ushered a wave of simulated retro photographs that have populated our social media streams. Even a faux-vintage video application is gaining popularity. The first two posts in this series described what faux-vintage photography is, its technical facilitators and attempted to explain at least one main reason behind its explosive popularity. When we create an instant “nostalgia for the present” by sharing digital photos that look old and often physical, we are trying to capture for our present the authenticity and importance vintage items possess. In this final post, I want to argue that faux-vintage photography, a seemingly mundane and perhaps passing trend, makes clear a larger point: social media, in its proliferation of self-documentation possibilities, increasingly positions our present as always a potential documented past.

Nostalgia for the Present
The rise of faux-vintage photography demonstrates a point that can be extrapolated to documentation on social media writ large: social media users have become always aware of the present as a potential document to be consumed by others. Facebook fixates the present as always a future past. Be it through status updates on Twitter, geographical check-ins on Foursquare, reviews on Yelp, those Instagram photos or all of the other self-documentation possibilities afforded to us by Facebook, we view our world more than ever before through what I like to call “documentary vision.” more...