The Herald-Sun picked up on forthcoming research about the popularity of internet dating:

“We estimate that about 18 percent — almost 1 in 5 — of those who are single and have access to the Internet have used Internet dating,” said Rebecca Tippett, a doctoral student at Duke and one of the three authors of “The Social Demography of Internet Dating in the United States.”

Analyzing a national survey of 3,215 adults, the sociologists discuss what contributes to this phenomenon:

Some of those factors are demographic, she [Tippett] said, “like the rising age of first marriage, the increased divorce rate and the fact that people are geographically more mobile.”

In years past, you’d go to school, then get a permanent job and live in that same town, “and that’s where’d you find a mate,” Tippett said. “But people are moving more now, they’re not getting married at 22 and they are removed from their traditional social networks for mate selection. When those things are changing, it’s more common for the way to find a partner to change as well.”

The paper also attributed part of what it called “phenomenal growth” to social change that has made Internet dating “more acceptable [especially for women].”

Finding a partner through intermediaries, of course, isn’t new, Tippett pointed out, but “technology has made it much easier.”

“For most people, what Internet dating has done is make more information available,” she said. “You can see a picture, you can e-mail, you can instant message. You’re able to interact and pre-screen.”

But,

[The researchers] also pointed out that the growth is uneven, and that a digital divide still exists, hypothesizing that “Internet daters will be disproportionally white, possess high education and income, and live in urban/suburban areas.”