USA Weekend recently highlighted the growing fascination that Americans have with our favorite blood-sucking friends: vampires.   This phenomenon is underscored by the recent success of the Twilight series, HBO’s second-most watched series ever True Blood, and the popularity of the new CW network show The Vampire Diaries.

Karen Sternheimer, sociologist at the University of Southern California, provides commentary: 

“One reason for the intense teenage interest in newer stories, especially Anne Rice’s The Vampire Chronicles, Twilight and The Vampire Diaries, is the sense that the vampires are outsiders among us. In True Blood, they’re simply trying to fit into society. Often, they’re also seen as more vulnerable and less predatory.  Vampires look like us, but they’re different, and those are experiences that a lot of young people can relate to, especially dealing with not just the physical aspects of relationships when you’re young but also the emotional aspects, the danger vs. the draw of that so-called ‘forbidden love’ that really resonates with a lot of young women.”

Charlaine Harris, author of the Sookie Stackhouse novels (upon which True Blood is based), provides additional commentary: 

“Vampires never have to go on Social Security, they never have to have a hip replacement, they’re never going to need bifocals  They just won’t have the problems of aging that humans face, and that’s very appealing, especially perhaps to Americans.”

On that note, pay attention to how many little vampires you see roaming the streets tomorrow night.