The New York Times reports on the apparent downturn in major cosmetic surgeries as the US economy seems to be faltering. The article, ‘Putting Vanity (and Botox?) on Hold,’ explores how even with the advent of Botox in 2002 – making wrinkle reduction a more affordable luxury – people may still be cutting back on their body alterations. The Times asks, “But now, as the country plunges into recession, will financial hardship demote the pursuit of physical perfection?”

Time to call in the sociologists…

In uncertain times, people tend to re-evaluate their priorities, dismissing aspirational purchases as frivolous, said Victoria Pitts-Taylor, a professor of sociology at Queens College and the Graduate Center of the City University of New York.

“Cosmetic surgery is going to become the new S.U.V., something that you can do without, that is less justifiable for you and your family,” said Dr. Pitts-Taylor. She is the author of “Surgery Junkies: Wellness and Pathology in Cosmetic Culture.”

A second opinion…

Deborah A. Sullivan, a sociology professor at the School of Social and Family Dynamics at Arizona State University, said that people who feel forced to forgo cosmetic medicine might experience a loss of control in their lives.

“I think it will intensify the sense of downward mobility: ‘I can’t even get my wrinkles treated,’ ” Dr. Sullivan said. She is the author of “Cosmetic Surgery: The Cutting Edge of Commercial Medicine in America.”

Against a tide of people eschewing cosmetic medicine in the new economy, she also predicted a counter current of consumers having procedures to feel proactive.

“People who would not have considered it, when they get laid off at 45, 50, 55 and are back on the job market, might consider it as they try to enhance their human capital,” she said.

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