When you hear the phrase Hush Puppies, think of basset hounds, and see these shoes, do you think “rugged, masculine, virile”? Because that’s what the copy says. In fact, this ad argues that wearing these shoes might make a women’s rights advocate call you a male chauvinist pig because they’re that masculine.
If this isn’t evidence of the fact that masculinity is socially constructed and changes over time, I don’t know what is.
Found at Vintage Ads.
Lisa Wade is a professor of sociology at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. You can follow her on Twitter and Facebook.
