We’re previously featured great examples of resistance to sexist advertising, but this example takes it up a level. Clownify describes itself as a “street art project to turn everyday ads into ads for clowns.” I’m not sure what political message they intend to send, but what I see is a super easy, I would even say graceful, way of knocking us into consciousness. If advertisements typically occupy our lives as a taken-for-granted source of psychological coercion, this campaign reminds us to (1) actually look at what we’re seeing and (2) remember not to take ads, their messages, or their products too seriously.
Here are four examples, but there are lots more at the site:
H/t copyranter.Lisa Wade is a professor of sociology at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. You can follow her on Twitter and Facebook.