Sociologist Sangyoub Park forwarded us a fascinating account of Ikea’s business model… for China. In the U.S., there are rather strict rules about what one can do in a retail store. Primarily, one is supposed to shop, shop the whole time, and leave once one’s done shopping. Special parts of the store might be designated for other activities, like eating or entertaining kids, but the main floors are activity-restricted.
Not in China. Ikea has become a popular place to hang out. People go there to read their morning newspaper, socialize with friends, snuggle with a loved one, or take a nap. Older adults have turned it into a haunt for singles looking for love. Some even see it as a great place for a wedding.
This is a great example of the social construction of spaces: what seems like appropriate behavior in a context is a matter of cultural agreement. In the U.S., we’ve accepted the idea that the chairs in our local furniture store are not for socializing. Some of us, depending on our privilege, could probably get ourselves arrested if we took a nap at our local Mattress King. But this isn’t an inevitable truth. If we all just collectively change our minds, the people with power included, then things could be different.
Cross-posted at Pacific Standard.Lisa Wade is a professor of sociology at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. You can follow her on Twitter and Facebook.