Oops they did it again. What color do you think graces the bottle and packaging for Rihanna’s new fragrance, named “Nude”? You guessed it.
The deep and abiding centrality of whiteness is made especially clear when words like “nude” are used to describe light tan even in the context of a darker-skinned woman.
We’ve many examples of this phenomenon. All can be found on our Pinterest page, titled “What Color is Flesh?“Lisa Wade is a professor of sociology at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. You can follow her on Twitter and Facebook.